Digital Marketing Executive

LSL CAPITAL; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading company in the luxury hospitality sector seeks a creative Digital Marketing Executive to enhance its social media presence and digital communications. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to improve engagement. Join a collaborative team that values creativity and offers paths for professional growth, along with employee discounts at prestigious restaurants.

Benefits

Employee discounts at prestigious restaurants

Qualifications

• Experience with social media management and analytics tools.
• Understanding of digital marketing strategies and best practices.
• Strong visual storytelling skills and design eye.

Responsibilities

• Manage brand's social media presence and performance.
• Create engaging and original content aligned with brand guidelines.
• Monitor social media channels and analyze campaign performance.

Skills

Digital Marketing

Social Media Management

Content Creation

Analytics and Reporting

Strategic Planning

Education

Proven experience in digital marketing and hospitality/lifestyle brand

Tools

Social media management tools

Digital analytics software

Job description

LSL Capital is on the hunt for a talented Digital Marketing Executive to join our dynamic team. This role is for someone who embodies creativity and has an appetite for thriving in the bustling world of social media and digital communications.

Key Responsibilities

• Strong Social Media Strategy & Management:** Cultivate and manage our brand's presence and performance KPI’s for the brands across various social platforms. Implement campaigns to increase reach and following across all agreed social platforms. Engage with our audience, respond to queries in a timely manner, and create an inviting community atmosphere.
• Strategic Planning:** Working with the team to design and implement social media strategies that align with business goals. Analyse the performance of social media campaigns and pivot strategies as necessary to enhance engagement and results. Monitor social media channels for trends and discussions relevant to the luxury hospitality industry and the brands.
• Content Creation:** Craft high-quality, original content tailored to our brand's voice and image. Collaborate with other departments to ensure that the visual and verbal narratives are consistent and effective. Consistently uphold the individual brand guidelines and ensure all content and promotional materials align with the brand’s character.
• Analytics and Reporting:** Utilise social analytics tools to track and measure the performance of monthly growth and performance of the property’s social media accounts and campaigns. Create and submit detailed monthly reporting for each property account with learnings and insights on adjusting strategies based on the data-driven findings.
• Digital Communications:** Take charge of website maintenance, ensuring content is current, user-friendly, and optimised for search engines. Curate compelling newsletters and implement initiatives to grow our database.
• Digital Advertising:** Support on the creation and management of digital ad campaigns across various channels. Manage budgets, review and report on monthly organic & paid social performance and provide strategic direction for future campaigns based on learnings, working with the team and a digital agency.
  
  

Ideal Candidate

Proven experience in digital marketing and hospitality/ lifestyle brand.

Proficient in the use of social media management tools and digital analytics software to track engagement and campaign performance.

Strong understanding of digital marketing strategies and best practices.

Experience using analytical tools to interpret monthly performance metrics to inform strategy for each social media account

Passion for hospitality and its multi-cultural environment, with the ability to infuse cultural nuances into marketing strategies.

Self-motivated, creative thinker, with a knack for staying ahead of digital trends.

Excellent verbal and written communication skills.

Strong eye for design and visual storytelling abilities.

Experience in content editing, website management, CMR and CMS systems.

In return for your expertise, we promise a collaborative working environment and opportunities for professional growth. We also offer employee discounts that open the door to some of the most prestigious restaurants in the heart of Mayfair.

We can’t wait to hear from you!