Digital Marketing Executive

Lawsons (Whetstone) Ltd; London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A prominent supplier of building materials in London is seeking a skilled Digital Marketing Executive. The role involves managing digital marketing strategies, including email marketing, social media, and SEO content. This position offers opportunities for professional development in a dynamic environment and comes with competitive salary and benefits. The ideal candidate will have previous digital marketing experience and strong communication skills.

Benefits

Generous holiday allowance (25 days plus bank holidays)

Pension scheme

Ongoing training

Supportive team culture

Qualifications

• Previous experience in digital marketing or similar online marketing environment is essential.
• Knowledge of digital marketing channels: SEO, pay-per-click advertising, and social media management.
• Exceptional written and verbal communication skills.

Responsibilities

• Manage audience segmentation and maintain accurate mailing lists.
• Develop engaging email content aligned with brand messaging.
• Create high-quality visuals and multimedia assets.

Skills

Email marketing

Social media marketing

SEO best practices

Content creation

Adobe Creative Suite

Google Analytics

Education

Degree or relevant qualification in Marketing

Tools

Magento 2

WooCommerce

Job description

About Us

Lawsons is the UK's largest independent supplier of fencing, timber, and building materials, with a well-established network of over 35 branches, 700+ employees, and a turnover of £165 million. Founded in 1921, we continue to build on our proud heritage, serving customers across London and the South East. Our commitment is to deliver exceptional products, value, and customer service at every stage.

Role Overview: Digital Marketing Executive

We are seeking a skilled and results-oriented Digital Marketing Executive to join our team. As the largest independent Timber, Building Materials & Fencing merchant in London and the South East — with over a century of industry heritage — we are continuing to expand our digital presence. This role is integral to supporting our growth through strategic execution across email marketing, social media, SEO, and content development.

Why Join Lawsons for Your Digital Marketing Career?

• Be part of a trusted, well-established company with a strong digital presence and growth ambition.
• Opportunity for professional development in a dynamic marketing environment.
• Engage in diverse projects that will develop and challenge your marketing skills.
• A supportive team culture focused on collaboration, innovation, and equality.
• Competitive salary dependant on experience, pension scheme, generous holiday allowance (25 days plus bank holidays and a celebration day), employee benefits and ongoing training.

Working Hours & Location

• Full-time hybrid position based at our Whetstone branch.
• Standard working hours: Monday to Friday, 7:30am - 4.30pm.
• This is an office-based role with occasional flexibility depending on business need.

Key Responsibilities in Digital Marketing

Email Marketing

• Manage audience segmentation and maintain accurate mailing lists
• Develop engaging email content aligned with brand messaging
• Design responsive email templates
• Implement and manage email automation and CRM integrations

Social Media Marketing

• Develop and execute platform-specific content strategies
• Create high-quality visuals and multimedia assets (proficiency in Adobe Creative Suite or Canva required)
• Analyse campaign performance and compile actionable reports
• Increase brand visibility and foster audience engagement

Blog Content & SEO

• Plan, write, and publish compelling blog content
• Conduct keyword research and apply SEO best practices
• Align content with marketing calendars and campaign objectives
• Oversee content layout to ensure clarity, engagement, and optimisation

E-Commerce (preferred)

• Experience managing product listings and content on Magento 2 is essential
• Familiarity with WooCommerce or similar platforms is preferred

Qualifications and Experience for SEO and Digital Marketing

• Previous experience in a digital marketing or similar online marketing environment (essential).
• Demonstrable knowledge of digital marketing channels: SEO, pay-per-click advertising, and social media management.
• Familiarity with web analytics tools such as Google Analytics and Google Search Console.
• Exceptional written and verbal communication skills with high attention to detail.
• Knowledge of CMS platforms and basic HTML is advantageous.
• A proactive approach with the ability to manage multiple projects and deadlines.
• Keen to learn, share ideas, and positively contribute to a team environment.
• Degree or relevant qualification in Marketing, Digital Media, Communications, or a related subject preferred but not essential.

• Strong collaboration skills, working effectively with suppliers, agencies, and internal teams
• Ability to ensure consistency in brand messaging and digital experience
• Keen interest in emerging AI tools and trends, with the ability to implement automation and personalisation strategies
• Thrives in a dynamic, fast-paced, and team-oriented environment.

This is a unique opportunity to join a long-standing, innovative business with a strong digital roadmap. If you are a proactive and creative marketer with a passion for digital communication and measurable results, we encourage you to apply.