Digital Marketing Executive

Criterion Hospitality; London; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading hospitality company seeks a Digital Marketing Executive in London to enhance their digital presence, support online visibility, and drive bookings. The ideal candidate will have a strong background in digital marketing, data analytics, and campaign management, thriving in a dynamic environment to deliver measurable results.

Qualifications

• 2–4 years of hands-on digital marketing experience.
• Strong attention to detail, creativity, and analytical thinking.
• Excellent communication and organizational skills.

Responsibilities

• Assist in implementing digital marketing strategy.
• Coordinate campaign execution across digital channels.
• Support website optimization for SEO performance.

Skills

Digital Campaign Execution

Content Optimization

Analytics

SEO

Email Marketing

PPC Campaigns

A/B Testing

CRM Segmentation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Digital Media

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CMS Platforms

WordPress

Adobe Express

Canva

Job description

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Talent Acquisition and Retention Manager - CIPD level 5 student

The Digital Marketing Executive will play a key role in executing and optimizing digital marketing initiatives to promote the Criterion hospitality brands, drive traffic, generate bookings, and support a seamless online guest experience. The ideal candidate will have hands-on experience in digital campaign execution, content optimization, and analytics, and will thrive in a fast-paced, data-driven environment.

Key responsibilities:

• Assist in implementing the brand’s digital marketing strategy to support online visibility, guest acquisition, and engagement.
• Coordinate with internal teams and external agencies to ensure cohesive campaign execution across all digital channels.
• Identify trends and insights to help refine digital tactics based on performance data.

2. Website & SEO support:

• Support the optimization of website content and structure for improved user experience and SEO performance.
• Collaborate with the web development team to ensure accuracy, visual appeal, and functionality.
• Conduct keyword research and help monitor site traffic and rankings.
• Execute and monitor PPC campaigns on platforms such as Google Ads, Meta Ads, and others under the guidance of the Digital Marketing Manager.
• Assist in managing digital ad budgets and preparing performance reports.
• Perform A/B testing on ad creatives and landing pages.
• Create, schedule, and analyze email campaigns including newsletters and promotions.
• Segment CRM databases for targeted email marketing and personalization.
• Monitor open rates, CTRs, and conversions to identify areas for improvement.

5. Reporting & Analytics:

• Assist in tracking and reporting campaign performance using tools such as Google Analytics, Meta Business Suite, and email platforms.
• Compile regular performance dashboards and help identify actionable insights.
• Stay updated with digital marketing trends and competitor activities.

Required Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field.
• Experience: 2–4 years of hands-on digital marketing experience, preferably in hospitality, tourism, or a related sector.
• Technical Skills:
• Familiarity with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CMS platforms (e.g., WordPress).
• Understanding of SEO principles, email marketing platforms, and CRM systems.
• Experience with content scheduling and basic graphic design tools (e.g., Canva, Adobe Express) is a plus.
• Soft Skills:
• Strong attention to detail, creativity, and analytical thinking.
• Excellent communication and organizational skills.
• Ability to manage multiple tasks and prioritize effectively.

Preferred:

• Experience working in hospitality marketing (hotels, resorts, restaurants, or travel brands) or previous digital agency experience.
• Familiarity with OTAs (Online Travel Agencies), booking engines, and digital guest engagement platforms.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Product Management

• Industries

  Hospitality and Hotels and Motels

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