Digital Marketing Executive

Agriconnect; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading agricultural information company in London seeks a Digital Marketing Executive to enhance B2B membership acquisition strategies. The role involves driving membership growth through targeted marketing efforts, collaborating with multiple teams, and improving user engagement. The ideal candidate excels in digital marketing, particularly in subscription models, and is passionate about delivering customer service and creating compelling value propositions.

Benefits

25 days holiday increasing to 27

Extra day off on your birthday

Matched pension contributions up to 6%

Employee Life assurance - x4 of basic salary

Employee assistance programme

Long service awards

Employee discount scheme

Exceptional career progression

Qualifications

• Proven marketing experience in membership acquisition.
• Knowledge of retention and management strategies for subscriptions.
• Ability to work in a target-driven environment.

Responsibilities

• Drive growth in membership revenues across various channels.
• Collaborate with key teams to meet customer needs.
• Monitor user engagement to enhance satisfaction.

Skills

Proven track record in membership/subscription acquisition marketing

Understanding of the membership/subscription customer lifecycle

Ability to analyse and interpret data

Familiarity with B2B membership/subscription models

Knowledge of content-driven membership value

Success in managing digital memberships

Organised and self-motivated

Excellent attention to detail

Excellent verbal and written communication skills

Job description

Agriconnect is the largest multi-platform agricultural information business in the UK. Our brands reach deeply into all the major agricultural sectors – arable, dairy, livestock, agricultural machinery, finance, and equipment. We take a farmer-centric approach to media.

Agriconnect is a business unit within the Arc network. Arc connects business communities wherever, whenever and however people need to come together to meet, network, learn and grow their businesses. With a portfolio of over 150 annual events and industry-leading content platforms, we empower communities in HR technology, agriculture and food, financial services, investing, and education technology.

Job Title: Digital Marketing Executive

Location: London/Preston/Remote/Hybrid

Hours: 35 hours per week

Job Overview:

Join us in an exciting, fast-paced role at Farmers Guardian as we revolutionise how we deliver digital membership to our growing audience of agriculture specialists. Reporting to the Memberships Marketing Manager, the ideal candidate will play a vital role in driving our digital acquisition strategy, focusing on the full customer lifecycle and enhancing user engagement. You will work within a target-driven environment to grow our B2B membership base by showcasing the value and benefits of our offerings. The ideal candidate will be a confident communicator, commercially driven and passionate about building long-term customer value.

Key Responsibilities:

• Drive the growth and transformation of membership revenues across full marketing mix (email, social, PPC, display, telemarketing)

• Execute marketing plans, producing high-quality, response-driven marketing that integrates online and offline marketing activities

• Collaborate with key teams across Agriconnect, including Tech, Product, Service, Marketing, Retention and Editorial, ensuring customer needs are met at every stage of their lifecycle (registration, purchase, renewal, etc.)

• Develop and maintain a strong pipeline of leads to achieve monthly and quarterly membership targets

• Understand member needs and align membership offering and benefits to create compelling value propositions

• Monitor user engagement and help shape strategies that enhance user satisfaction and retention

• Work with the team on improvements to the membership model to maximise revenue and improve customer experience and retention

• Work with the Corporate sales manager to deliver tailored pitches and presentations to prospective business clients

• Collaborate with brand team to plan and align campaigns with acquisition goals.

• Attend industry events, expos and networking functions to build relationships and promote the brand

• Maintain an in-depth understanding of the market, competitor activity and trends
  

Skills & Experience:

• Proven track record in membership/subscription acquisition marketing

• Understanding of the membership/subscription customer lifecycle, including acquisition, management and retention strategies

• Ability to analyse and interpret data to inform decisions

• Familiarity with B2B membership/subscription models, particularly within publishing

• Knowledge of how content can drive membership/subscription product value

• Demonstrated success in managing digital memberships/subscriptions and recurring revenue models

• Organised and self-motivated with lots of energy and enthusiasm to hit and exceed targets

• Excellent attention to detail
• Excellent verbal and written communication skills

We offer an excellent package including:

• 25 days holiday increasing to 27 after two years
• An extra day off on your birthday
• Matched pension contributions up to 6%
• Employee Life assurance - x4 of basic salary
• Employee assistance programme
• Long service awards and employee of the month
• Employee discount scheme
• Employee referral scheme
• Exceptional career progression. We are ever-evolving, if you work hard and do well - with our help and support there are no limits to your speed of progress

About us:

We strive to create a culture that is open and respectful, where differences are valued and celebrated. We want everyone to be able to reach their full potential, so we are committed to cultivating a company that promotes inclusion and belonging.