Digital Marketing Executive

Simply Supplements; Lincoln; On-site; GBP 26,000 - 36,000; Full time

Job summary

Simply Supplements, a UK-leading vitamins and supplements brand, is seeking a Digital Marketing Executive to lead email marketing from Lincoln. You will manage Klaviyo campaigns, automated flows and customer journeys, while collaborating across the marketing team to optimise campaigns and drive revenue.

We value strong copywriting, data-driven decision making and a proactive, organised approach to lifecycle marketing in a fast-growing ecommerce environment.

Qualifications

• Minimum 2 years’ experience in email, digital and ecommerce marketing.
• Hands-on experience with Klaviyo or similar, including campaigns, automated flows, segmentation and reporting.
• Experience working with Shopify or a similar ecommerce platform.
• Strong copywriting and proofreading skills, with the ability to create engaging subject lines, email content and calls to action.
• Good understanding of customer segmentation, personalisation and lifecycle marketing.
• Confident using campaign data to improve open rates, click-through rates, conversions and revenue.
• Experience with A/B testing, email optimisation and automated customer journeys.
• Strong attention to detail, particularly around pricing, promotional offers, and campaign creation and scheduling.
• Good understanding of GDPR, PECR, email consent and deliverability best practice.
• Commercially minded, organised and proactive, with the ability to work with the wider marketing team and contribute new ideas.

Responsibilities

• Plan, build, schedule and deliver email marketing campaigns in line with the promotional calendar and wider marketing strategy.
• Manage and optimise Klaviyo campaigns, automated flows, customer segments and mailing lists.
• Create engaging email copy, subject lines, preview text and calls to action that support sales and customer retention.
• Work closely with the analytics and design teams to ensure campaigns are accurate, visually effective and aligned with the brand.
• Monitor and report on key performance metrics including open rates, click-through rates, conversions, revenue and unsubscribe rates.
• Carry out A/B testing across subject lines, content, offers, send times and customer segments to improve campaign performance.
• Develop and maintain customer lifecycle journeys, including welcome, abandoned basket, post-purchase, replenishment, win-back and re-engagement flows.
• Ensure all email activity follows GDPR, PECR, consent and email deliverability best practice.
• Maintain high levels of accuracy when checking pricing, promotional offers, discount codes, links, product information and campaign scheduling.
• Support product launches, seasonal promotions and wider ecommerce campaigns while identifying new opportunities to increase customer engagement, repeat purchases and email-generated revenue.

Skills

Email marketing

Digital marketing

Ecommerce marketing

Klaviyo

Shopify

Copywriting

Personalisation

Lifecycle marketing

A/B testing

Analytics

GDPR compliance

Tools

Klaviyo

Shopify

Job description

Company Description

Simply Supplements is a UK-leading vitamins and supplements brand offering over 250 high-quality products to support everyday wellbeing. As a proud B Corp certified and SALSA approved business, the company is committed to responsible practices that benefit customers and the planet. Simply Supplements focuses on science-led formulations that combine effectiveness with exceptional value. The team is dedicated to genuine customer care, making healthy living simpler and more accessible. Applicants joining Simply Supplements will be part of a purpose-driven organization in the health and wellness sector.

Role Description

This is a full-time, on-site Digital Marketing Executive role based in the Lincoln. As a company we have experienced considerable growth in recent years, and we are now looking to refine and optimise the function of our marketing department. To support this exciting transition, we are looking for an enthusiastic and organised marketing professional to fill a pivotal role in the digital marketing team. The main responsibility of the successful candidate will be management of the company’s email marketing, with general support for the digital marketing team when required.

Requirements of the Role:

• Minimum 2 years’ experience in email, digital and ecommerce marketing
• Preferable hands-on experience with Klaviyo or similar, including campaigns, automated flows, segmentation and reporting
• Experience working with Shopify or a similar ecommerce platform
• Strong copywriting and proofreading skills, with the ability to create engaging subject lines, email content and calls to action
• Good understanding of customer segmentation, personalisation and lifecycle marketing
• Confident using campaign data to improve open rates, click-through rates, conversions and revenue
• Experience with A/B testing, email optimisation and automated customer journeys
• Strong attention to detail, particularly around pricing, promotional offers, and campaign creation and scheduling
• Good understanding of GDPR, PECR, email consent and deliverability best practice
• Commercially minded, organised and proactive, with the ability to work with the wider marketing team and contribute new ideas

Duties and Responsibilities

• Plan, build, schedule and deliver email marketing campaigns in line with the promotional calendar and wider marketing strategy
• Manage and optimise Klaviyo campaigns, automated flows, customer segments and mailing lists
• Create engaging email copy, subject lines, preview text and calls to action that support sales and customer retention
• Work closely with the analytics and design teams to ensure campaigns are accurate, visually effective and aligned with the brand
• Monitor and report on key performance metrics including open rates, click-through rates, conversions, revenue and unsubscribe rates
• Carry out A/B testing across subject lines, content, offers, send times and customer segments to improve campaign performance
• Develop and maintain customer lifecycle journeys, including welcome, abandoned basket, post-purchase, replenishment, win-back and re-engagement flows
• Ensure all email activity follows GDPR, PECR, consent and email deliverability best practice
• Maintain high levels of accuracy when checking pricing, promotional offers, discount codes, links, product information and campaign scheduling
• Support product launches, seasonal promotions and wider ecommerce campaigns while identifying new opportunities to increase customer engagement, repeat purchases and email-generated revenue

Personal Qualities and Specific Skills

• Highly organised with the ability to manage multiple campaigns and deadlines
• Excellent attention to detail, particularly when checking copy, links, offers and scheduling
• Commercially minded and focused on improving engagement, retention and revenue
• Creative and ideas-driven, with an eye for compelling campaigns and customer messaging
• Analytical and data-focused, comfortable using performance results to make improvements
• Proactive and self-motivated, able to take ownership of campaigns from brief to completion
• Strong communicator who works well with colleagues across marketing, ecommerce, design and customer service
• Adaptable and flexible, able to respond quickly to changing priorities, promotional opportunities and providing back up support for the wider marketing team
• Customer-focused, with a good understanding of what motivates and engages ecommerce audiences
• Curious and willing to learn, keeping up to date with email marketing, ecommerce and digital marketing best practice