Digital Marketing Executive

Watches of Switzerland; Leicester; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Free Wellbeing Tools

Generous Discount Scheme

Enhanced Maternity Pay

Job summary

Watches of Switzerland is seeking a Senior Digital Marketing Executive to lead ecommerce marketing across the UK. You will manage main channels, drive traffic, acquisition and retention while meeting sales targets and improving profitability. Collaboration with internal teams and external agencies will be essential for campaign execution.

You should bring strong analytics, presentation skills and deep knowledge of SEM, SEO, affiliates, email and social media to optimise performance and ROAS.

Qualifications

• Proven success of online marketing strategies in a B2C ecommerce environment.
• Experience in digital marketing across paid and organic channels.
• Strong experience of Ecommerce in the UK.
• Knowledge of SEM, Organic Search, Affiliate Networks, Email Marketing and Social Media and the ability to plan marketing campaigns accordingly.
• Strong presentation skills to deliver proposals and presentations both internally and externally.
• Experience managing and co-ordinating external agencies.
• Good analytical skills and commercial awareness.

Responsibilities

• Manage the main marketing channels for Watches of Switzerland Group Ecommerce websites in the UK.
• Drive traffic growth, customer acquisition, retention and profitability, working to sales targets.
• Collaborate with other team members and external agencies to execute cross-channel campaigns.
• Analyse performance and report insights to optimise campaigns and ROAS.

Skills

Digital marketing

SEM

Organic Search

Email marketing

Social media

Campaign management

Agency coordination

Analytics

UK Ecommerce

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Email platforms

Job description

We are looking for a Senior Digital Marketing Executive to join our E-Commerce Team. You will be responsible for managing the main marketing channels for The Watches of Switzerland Group Ecommerce websites in the UK and delivering key objectives around traffic growth, customer acquisition, retention and profitability, working to specific sales targets. Working collaboratively with other members of the team, you will drive improvements through to the websites and working with the wider marketing team deliver a cross channel marketing message.

• Proven success of online marketing strategies in a B2C ecommerce environment, working to deliver to sales and margin targets.
• Experience in digital marketing across all key marketing channels with a good understanding of both paid and organic channels.
• Strong experience of Ecommerce in the UK
• Knowledge of the key marketing channels including SEM, Organic Search, Affiliate Networks, Email Marketing and Social Media and the ability to plan marketing campaigns accordingly.
• Strong presentation skills to deliver proposals and presentations both internally and externally.
• Experience managing and co-ordinating external agencies.
• Good analytical skills and commercial awareness

  Did you know we’re a FTSE-250 retail company employing nearly 3,000 people across the UK, Europe, and the United States. We're the UK's leading luxury watch specialist in the UK with a significant presence in the US and a complementary jewellery offering. At the last count we have over 190 showrooms across the UK, US and Europe, including 77 dedicated mono-brand boutiques in partnership with brands such as Rolex, OMEGA, TAG Heuer and Breitling plus seven-e-commerce websites!

Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. This is underpinned by our people, who are highly trained and motivated to deliver exceptional client experience whilst building inclusive teams. Watches of Switzerland Group has moved our headquarters to a new, state-of-the-art office in Carlton Park, Leicester. The new 75,000 square foot office is located just outside of Leicester city centre and is home to over 500 employees. Surrounded by 32 acres of woodlands with facilities such as a mini market, team lounges, a multi-faith room and a parent room. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do - we love to wow our clients and make every interaction with us special and memorable.

• Free Wellbeing Tools
• Generous Discount Scheme
• Enhanced Maternity Pay