Digital Marketing Executive

Kingspan Data Solutions; Kingston upon Hull; On-site; GBP 30,000 - 45,000; Full time

Job summary

Kingspan Data Solutions cherche un Digital Marketing Executive motivé pour soutenir des outils numériques et des plates-formes stratégiques. Ce rôle inclut la recherche de solutions numériques, la gestion des relations avec les fournisseurs, et la mise en œuvre d'initiatives numériques. Vous collaborerez étroitement avec les équipes marketing et systèmes d'information afin d'assurer une adoption réussie des outils. Une expérience de 3+ ans en marketing numérique est requise, avec une forte connaissance des outils et un esprit analytique.

Qualifications

• 3+ ans d’expérience en marketing numérique ou similaire.
• Connaissance des outils de marketing numérique et systèmes CRM.
• Compétences en gestion de plusieurs initiatives simultanément.

Responsibilities

• Soutenir l'exécution des projets numériques liés aux plateformes de marketing.
• Collaborer avec les équipes internes et externes pour de nouvelles initiatives.
• Mesurer et analyser l'adoption des outils numériques.

Skills

Gestion de projet

Analyse

Communication

Tools

HubSpot

Google Analytics

iPaper

SEMrush

Job description

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Kingspan Data Solutions originated in the traditional commercial office sector for raised access flooring and more recently, are supporting the accelerated growth in the data centre industry. As one of the leading raised access flooring manufacturer, supplier and installers across US, Europe, Middle East and Australia, we have been involved in the delivery of a wide range of flooring solutions for some of the most prestigious buildings worldwide. Our Tate brand of data centre products has enabled us to support the leading technology and communication brands who rely on our team who are smart working, agile and offer solutions like none other. We continue to develop innovative products for use in commercial buildings and data centres, supported by our leading engineering, technical and specification team. Our commitment to sustainability is a key focus area for our business and one we continue to evolve as we grow and expand in line with our Planet Passionate Strategy. It's an exciting time to join our business that is expanding at pace.

About the role

We are looking for a highly motivated and tech-savvy Digital Marketing Executive to support the digital tools and platforms with our division. This role will involve researching new digital solutions, managing vendor relationships, launching and training the team on digital tools and ensuring successful adoption. Additionally the role will support to the launch of various digital projects including website enhancements, customer portals and marketing platforms.

This role requires close collaboration with Global marketing team, commercial teams to ensure the seamless adoption of digital tools. The Digital Marketing Executive will also work in alignment with the Information Systems (IS) team, contributing to the broader Digital & IS strategy and roadmap. By ensuring that digital projects and tools support the overall business objectives.

Key Responsibilities:

• Support the execution of digital projects related to the company website, customer portals, and other digital marketing platforms.
• Collaborate with internal teams and external stakeholders to ensure smooth planning and rollout of digital initiatives.
• Conduct testing and provide feedback on new digital tools and features prior to full deployment.
• Research, assess, and recommend new digital platforms and technologies to support marketing objectives.
• Utilise and support a range of digital tools (e.g., iPaper, HubSpot, Rebrandly) to enhance marketing performance.
• Assist with the update and management of CMS platforms, including website content, landing pages, and performance optimization.
• Ensure brand consistency and user engagement across all digital platforms.
• Evaluate and liaise with vendors to select, implement, and onboard the best-fit digital solutions.
• Negotiate contracts and oversee successful onboarding and integration of digital tools.
• Monitor adoption and effectiveness of digital platforms, recommending improvements as needed.
• Develop training materials, user guides, and workshops to support internal teams in tool usage.
• Provide ongoing technical support and troubleshoot digital tool issues.
• Measure, analyse, and report on tool adoption, user engagement, and barriers to implementation.
• Track website performance using analytics tools (e.g., Google Analytics, SEMrush, HubSpot), identifying trends and areas for improvement.
• Generate regular reports on key digital marketing metrics such as conversion rates, traffic sources, and user behaviour.
• Deliver actionable insights and strategic recommendations to optimize digital platforms and enhance user experience.
• Stay current with industry trends and emerging marketing technologies to support digital transformation and efficiency.
• Analyse performance data from digital tools to drive continuous optimization and innovation.

Qualifications/Your Background

• Minimum 3+ years in Digital marketing, marketing technology or a similar role
• Strong knowledge of digital marketing tools, CRM systems, website management, and marketing automation platforms.
• Experience in vendor management, digital tool evaluation, and technology adoption strategies.
• Excellent communication and training skills, with the ability to explain technical tools in an easy-to-understand manner.
• Project management experience with the ability to manage multiple initiatives simultaneously.
• Analytical mindset with the ability to assess and improve digital tool usage.

Visit our website here for insights into life at Kingspan Data & Flooring.

Kingspan is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Join us in our mission to make a difference through exceptional solutions.