Digital Marketing Executive

Horizon Leisure Centres; Havant; On-site; GBP 25,000 - 30,000; Full time

Job summary

Horizon Leisure Centres is seeking a Digital Marketing Executive to manage and implement digital marketing strategies, aimed at increasing online visibility and engagement. The role requires a proactive individual with experience in marketing technologies and a passion for driving results. You will collaborate with teams to boost the company's brand presence, ensuring that marketing efforts align with business goals. You will benefit from a supportive environment that encourages professional growth and offers comprehensive benefits.

Benefits

Free access to gyms and classes

Employee discounts

Healthcare Cash plan

Free 24/7 access to GPs

23 days annual leave + 8 bank holidays

Internal recognition schemes

Company pension scheme

Qualifications

• At least 1 year as a Digital Marketing Executive.
• Experience with SEO/SEM.
• Good knowledge of digital marketing channels and tools.

Responsibilities

• Developing and implementing digital marketing strategies to increase online traffic.
• Managing paid campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
• Conducting keyword research and optimizing website content for SEO.

Skills

Critical thinking

Problem-solving

Time management

Interpersonal skills

Communication skills

Education

Degree in Marketing

Degree in Digital Technologies

Tools

Google Analytics

Job description

Job title: Digital Marketing Executive

Hours: 37.5

Location: Havant Leisure Centre

Salary: £25,500

Looking for a workplace that ignites your passion, values respect, encourages innovation, and embraces being dynamic? Look no further! This role offers you the opportunity to join a team that believes in empowering its colleagues to unlock their full potential with Horizon.

The Trust:

Horizon Leisure Centres is a leisure trust operating since 1997, with centres in Waterlooville, Havant, and Guildford. We are passionate about health and wellbeing and are committed to making a positive impact on our customers and community. Our mission is to support and inspire local communities to live healthier, happier lives by providing affordable access to sport and leisure facilities.

The Role:

You will be responsible for setting up, implementing, and managing the company's digital marketing output. Digital marketing strategies are crucial for our success, and your role will be key in achieving our business goals. We seek someone with experience and a passion for digital technologies and channels.

Interested? Want to join our team?

We are seeking a results-driven Digital Marketing Executive to join our marketing team! Your responsibilities will include setting up, implementing, and managing digital marketing strategies for the company.

What does the role involve?

• Developing and implementing digital marketing strategies to increase online traffic, engagement, and conversions.
• Planning and executing campaigns across SEM, SEO, social media, email marketing, display advertising, and content marketing.
• Analyzing market trends and customer insights to optimize strategies.
• Monitoring campaign performance using analytics tools and reporting on KPIs.
• Conducting keyword research and optimizing website content for SEO.
• Managing paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Maintaining the company's social media presence, creating content, and engaging with the community.
• Collaborating with internal teams to ensure consistent messaging.
• Staying updated on digital marketing trends and best practices.
• Identifying new digital marketing opportunities and technologies.
• Working with external agencies and vendors on marketing projects.
• Building relationships with stakeholders through effective communication and engagement.

Your Experience:

• At least 1 year of experience as a Digital Marketing Executive.
• Good knowledge of digital marketing channels and tools.
• Experience with SEO/SEM and Google Analytics.

Your Qualifications:

• Degree in Marketing, Digital Technologies, or a relevant field.

Skills and competencies:

• Critical thinking and problem-solving skills.
• Team player.
• Good time-management skills.
• Excellent interpersonal and communication skills.
• Sense of ownership and pride in your performance.

What you can expect from us:

• A comprehensive induction and training program; no prior leisure industry experience needed.
• Support from a knowledgeable and eager team.
• Variety in daily tasks.
• An environment encouraging innovation and dynamic, empowered individuals.

Benefits:

• Free access to our award-winning gyms and classes for you and a +1.
• Employee discounts and wellbeing platform.
• Healthcare Cash plan.
• Free 24/7 access to GPs via SmartHealth.
• Employee Assistance Programme.
• 23 days annual leave + 8 bank holidays.
• Holiday purchase scheme.
• Internal recognition schemes.
• Opportunities for training and progression.
• Free onsite parking (subject to availability).
• Hybrid and family-friendly policies.
• Generous sick pay scheme.
• Employee referral scheme.
• Company pension scheme.
• Death in service benefit.
• And more...

This role is based in Havant but may require travel to other sites as needed.

Interview Process:

The recruiting manager will review your CV. If shortlisted, you will be invited for an interview/assessment to evaluate your suitability. Due to high volume applications, we may close the vacancy early, so apply promptly!