Digital Marketing Executive

William Reed; Guildford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing firm based in Guildford is looking for a Digital Marketing Executive to enhance their marketing campaigns. You will oversee targeted marketing strategies, update digital assets, and ensure effective lead generation efforts. Ideal candidates will show strong digital marketing acumen and have exceptional organizational skills. This role involves collaboration to bring campaigns to life and may require occasional travel to London for meetings.

Qualifications

• Demonstrable passion for digital marketing and eager to learn new tools.
• Solid understanding of digital marketing best practices and trends.
• Imaginative marketer with a talent for engaging content.
• Excellent organization skills for managing multiple projects.
• Fantastic teamwork and communication skills.

Responsibilities

• Deliver targeted marketing campaigns that drive engagement.
• Build and control marketing schedules for deadlines.
• Create promotional emails and report on performance.
• Update websites and digital assets in line with branding.
• Compile campaign reports that demonstrate value and ROI.

Skills

Digital marketing knowledge

Content creation

Project management

Attention to detail

Teamwork and communication

Tools

Adobe Campaign

Marketo

Job description

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Are you a digitally savvy marketer with a keen eye for detail? Do you get a buzz from crafting marketing campaigns that deliver real value for clients? If you’re organised, proactive, and excited by high-impact work — we want to hear from you.

We’re looking for a Digital Marketing Executive to join our award-winning team and play a key role in powering Retail Week’s commercial content engine. From engaging senior decision-makers with thought leadership content, to driving delegate acquisition for events, you’ll be instrumental in generating high-value leads and delivering tangible ROI for our clients.

This is an exciting opportunity to build your career at the heart of a commercially focused digital marketing function, working across a variety of campaigns and collaborating with internal teams to bring them to life.

What you’ll be doing:

• Delivering targeted marketing campaigns that drive engagement and lead generation
• Building and controlling marketing schedules to ensure deadlines are met
• Creating and sending promotional emails, from data selection through to reporting on performance
• Keeping websites and digital assets updated, visually engaging, and aligned with brand guidelines
• Managing and distributing data responsibly, in line with GDPR and internal protocols
• Compiling timely and accurate campaign reports that demonstrate clear value and ROI for customers
• Collaborating with editorial, sales, and project teams to bring campaigns to life
• Championing digital best practices and guiding internal stakeholders

Requirements

What you’ll need:

• A demonstrable passion for digital marketing, with a curious mindset and keen interest in learning new tools
• A solid understanding of digital marketing best practices and emerging trends
• Imaginative marketer with a proven talent for crafting fresh, engaging content that captivates and converts
• Excellent organisation skills, with the ability to manage multiple projects and priorities effectively and work to strict deadlines
• Enthusiastic, self-motivated and proactive with fantastic teamwork, collaboration and communication skills, both written and verbal
• Exceptional attention to detail
• Experience with online content management systems (CMS) and email marketing platforms (e.g. Adobe Campaign, Marketo) desirable
• The ability to occasionally travel to our London office for meetings with the London-based Retail Week teams