Digital Marketing Executive

Defaqto Limited; Cwmbran; Hybrid; GBP 25,000 - 45,000; Full time

Job summary

An established industry player is seeking a creative Digital Marketing Executive to join their dynamic marketing team. This role focuses on UX/UI optimisation and email marketing, allowing you to enhance user experiences and drive impactful campaigns. You'll work closely with a talented team, leveraging analytics to inform strategies and improve site performance. If you're passionate about digital marketing and ready to make a difference in a successful fintech environment, this opportunity is perfect for you. Join a forward-thinking company that values innovation and collaboration, and take your career to the next level!

Qualifications

• 2-3 years of experience in digital marketing focusing on UX/UI and email marketing.
• Strong knowledge of email marketing platforms and analytics tools.

Responsibilities

• Enhance user experience and optimise interfaces for better engagement.
• Drive email marketing campaigns to support revenue growth.

Skills

Digital Marketing

UX/UI Design

Email Marketing

A/B Testing

Analytics Tools

Communication Skills

Attention to Detail

Conversion Rate Optimisation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Digital Marketing

Bachelor’s degree in a related field

Tools

Google Analytics

Job description

• Are you a digital marketer with around 2 to 3 years' experience in UX/UI optimisation and email marketing?

• Are you looking to take your next step into being a digital marketing SME in a dynamic and successful fintech business?

WHO WE ARE

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology, and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice, and help the industry meet evolving customer needs.

This role represents a brand new opportunity and is aligned with our highly successful sister company, Comparison Creator - a software development company specialising in providing outsourced solutions for product comparison websites. You'll be part of our brilliant Defaqto marketing team but embedded in Comparison Creator.

WHAT'S THE PURPOSE OF YOUR ROLE?
We are looking for a creative and detail-oriented Digital Marketing Executive with expertise in UX/UI optimisation and email marketing. In this role, you will work to enhance the user experience, optimise user interfaces, and drive email marketing campaigns that engage and convert for our partners.

You will be responsible for improving site performance and user interactions and creating targeted email campaigns that support revenue growth.

WHAT YOU'LL DO

1. UX/UI Optimisation:

• User experience enhancement
• Interface design improvements
• A/B Testing
• Analytics Review
• Cross-device optimisation

2. Email Marketing:

• Campaign strategy
• Segmentation and personalisation
• A/B Testing for emails
• Campaign analytics

WHAT YOU'LL NEED TO SUCCEED
Qualifications
Bachelor’s degree in Marketing, Digital Marketing, or a related field
Skills & Experience

• Proven experience in digital marketing, with a focus on UX/UI design and email marketing.
• Strong knowledge of email marketing platforms and UX/UI principles.
• Experience with analytics tools (e.g., Google Analytics) and interpreting data to drive decisions.
• Familiarity with A/B testing and optimisation strategies for both websites and email marketing.
• Strong communication skills (both written and verbal) for content creation and team collaboration.
• Attention to detail and a keen eye for design to ensure high-quality user experiences and email marketing collateral.
• Knowledge of conversion rate optimisation principles and best practices.

WAYS OF WORKING
Your office base will be in Cwmbran onsite at Comparison Creator. The role is hybrid so you will need to be happy working from the office a couple of times each week.
HOW WE WORK
Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers:

Think Big | Be Bold | Own it | Team up | Be a Star

RIGHT TO WORK

We are currently unable to provide sponsorship under the Skilled Worker Visa so you will need to hold the right to work in the UK without sponsorship.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.