Digital Marketing Executive

JR United Kingdom; Colchester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading manufacturing brand in the UK is seeking a Marketing professional to enhance their online presence through effective SEO and PPC strategies. The role includes optimizing web pages, managing campaigns, and improving user experience to drive conversions and generate leads. Ideal candidates will have hands-on experience in digital marketing, excellent communication skills, and strong attention to detail.

Qualifications

• Hands-on experience in SEO implementation.
• Experience with PPC using Google.
• Excellent oral and written communication skills.

Responsibilities

• Develop web optimisation plans leveraging SEO and SEM.
• Create web pages and PPC campaigns to increase rankings.
• Maximise ROI from SEO and PPC investments.

Skills

SEO implementation

PPC campaigns

Communication skills

Organizational abilities

Analytical skills

Job description

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Hybrid working, 3 days a week in their Bedford HQ

Please note due to rural location driving license and own car is needed

Incredibly exciting role with one of the World's leading manufacturing brands.

They are looking for a Marketing person that already have hands-on experience in SEO optimisation and PPC campaigns. You will be supporting their experienced Commercial Marketing Team - they have two Marketing Executives, a Content Creator and a Product Specialist.

ABOUT YOUR ROLE

You be responsible for driving traffic to their websites and then optimising the visitor experience to maximise conversions and lead generation.

You will be creating and updating web pages, making sure that they are SEO optimised specifically for products and content on the company’s websites.

This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to their products and services.

WHAT WILL YOU DO?

• Developing web optimisation plans that leverage SEO and SEM tactics
• Creating web pages and PPC campaigns to increase website rankings and authority score, helping to drive traffic to the company’s websites
• Maximise ROI from SEO and PPC investments - providing suggestions on improvements
• Evaluate and optimise the UX and UI of the overall website, products, pages and blogs
• Evaluate search trends that assist in the development of webpages that are optimised for keywords
• Support the implementation of campaigns as directed by the Brand and Product Specialist

WHAT YOU NEED TO BE SUCCESFUL?

• Hands on experience in SEO implementation to improve website rankings and authority score
• Experience with PPC using Google or other
• Excellent oral and written communication skills.
• Excellent organisation and administrative abilities, creative and confident.
• Excellent attention to detail with an analytical

NICE TO HAVE, BUT NOT ESSENTIAL

• Being a native speaker in another language - French, German, Italian. Spanish or Dutch would be amazing but not essential. Its only as this company supplies into these countries too so would be great if you can support marketing for these countries too.