Digital Marketing Executive

Bspoke Insurance Group; Colchester; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic insurtech company in Colchester is looking for a Digital Marketing Executive to drive engaging digital campaigns and enhance brand presence. The successful candidate will have at least 2 years of digital marketing experience, excellent communication skills, and a strong analytical mindset. This hybrid role offers flexibility along with career development opportunities in a creative environment.

Benefits

Flexible/hybrid working

Training and development opportunities

Access to campus facilities and food markets

Team socials and activities

Qualifications

• At least 2 years of hands-on experience in digital marketing.
• Strong communication and copywriting skills.
• Great time management and organisational skills.

Responsibilities

• Assist in planning and delivering digital campaigns.
• Manage and update website pages for user experience.
• Create engaging content for email and social media.

Skills

Digital marketing experience

Project management

Communication skills

Analytical mindset

Attention to detail

Tools

Google Ads

Meta Ads Manager

Mailchimp

Microsoft Office

Job description

This role is required to be based in our Colchester Office. This is a hybrid working arrangement (3 days in the office and 2 days working from home).

About the job

Are you a digitally switched-on marketer with a passion for purposeful brands and creative content? Arma Karma (part of the Bspoke Insurance Group) is on the lookout for a Digital Marketing Executive to help us lead engaging campaigns, build strong relationships with existing and future external partners, and take our business growth to the next level.

About us

Arma Karma is an exciting insurtech on a mission to make insurance fairer, smarter, more sustainable, and so much cooler. We help people protect the things they love, without the faff. Our monthly subscription model is flexible, transparent, and designed with Gen Z in mind. As a certified B Corp alongside the likes of Ben & Jerry’s and Patagonia, we believe in better insurance for you and the world. This is insurance that's actually worth shouting about.

Purpose of the Role

As our Marketing Executive, you’ll support the day-to-day planning and execution of marketing activity across web content, email and paid campaigns. Reporting directly to the Managing Director and working closely with the Brand Lead. From campaign rollouts to performance tracking, you’ll help make sure our marketing is creative, consistent, and customer-focused.

Key Responsibilities

• Assist in planning and delivering digital campaigns across PPC, email, paid social, and content marketing.
• Manage and update website pages and landing pages with a focus on user experience and conversion.
• Create engaging, on-brand content for email, web and assist with social media.
• Support the development and delivery of campaign assets across all channels.
• Help shape and track campaign performance with clear reporting and data insight.
• Coordinate with external partners and internal teams to ensure marketing activity stays on track.
• Stay on top of digital trends and tools to keep our approach fresh and effective.
• Take the lead of the marketing budget, ensuring spend is efficient, justified, and aligned with commercial priorities.
• Manage tools and email marketing platforms to deliver personalised, timely communications and customer journeys.
• Monitor and analyse campaign performance, generating actionable insights to improve effectiveness and demonstrate ROI.
• Work closely with internal stakeholders and external partners to support sales enablement, partnership growth, and customer retention.

What's essential:

• At least 2 years of hands-on experience in digital marketing.
• Working knowledge of platforms like Google Ads, Meta Ads Manager and Mailchimp (or alternative email platform).
• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Strong communication and copywriting skills, with an eye for detail.
• Great time management and organisational skills.
• A collaborative mindset, you’re proactive and happy working across different teams.
• Passion for building a brand with purpose, and a keen interest in lifestyle, tech, or digital-first products.
• Hands-on experience running paid social media campaigns and optimising audiences (e.g., Meta Ad Manager, LinkedIn, TikTok).
• Excellent project management skills and the ability to manage multiple priorities.
• Analytical mindset with a focus on results, able to monitor performance, interpret data, and adjust activity to maximise ROI.

Bonus points for (but not essential):

• Design skills in Figma or Canva.
• An understanding or experience with SEO.
• Professional certification in marketing or digital marketing (e.g. CIM, IDM, Google Digital Garage, HubSpot Academy).
• Familiarity with HubSpot, Salesforce, or similar CRM/automation tools.
• Experience in financial services, subscription products, or regulated industries.
• Understanding of marketing compliance and FCA requirements.

Why join us?

• Flexible/hybrid working.
• Training and development opportunities with a clear route for career advancement.
• Office based on the award-winning Wivenhoe Park, directly on the University of Essex Campus, with access to great food options, including a weekly food market.
• Plenty of access to downtime activities such as; table football, table tennis and pool.
• Regular team socials.