Digital Marketing Executive

Reed; City Of London; On-site; GBP 36,000 - 37,000; Full time

Benefits offered by this job

Competitive salary

Lunch provided Monday to Thursday

Friday lunch allowance for social team

Career progression opportunities

Job summary

Reed is seeking a Marketing Executive to lead digital marketing, content creation, and market research during maternity cover across the UK and European markets. The role requires a self-starter who can manage campaigns and produce high-quality content independently.

The position is office-based in the UK, full-time. You will work with the Marketing Manager and external designers to deliver compelling campaigns and content across multiple platforms.

Qualifications

• Proven experience managing Google Ads and paid LinkedIn campaigns.
• Excellent copywriting skills with a portfolio of written work.
• Strong market research abilities to identify commercially valuable insights.
• Experience creating and managing organic social content across multiple platforms.
• Ability to work independently, take ownership of tasks, and deliver precise outputs.
• Outgoing and approachable, capable of building strong working relationships.

Responsibilities

• Digital Marketing and Social Content: manage Google Ads and paid LinkedIn campaigns, plan and publish organic content.
• Copywriting: write and edit blogs, articles, case studies, and campaign copy.
• Market Research and Sales Support: review industry news and share insights with sales teams.
• Trade Shows and Events: assist with trade shows in the UK and Europe, lead capture and social coverage.

Skills

Google Ads

LinkedIn campaigns

Organic social content

Copywriting

Job description

Marketing Executive

We are seeking a Marketing Executive to manage our digital marketing, content creation, and market research activities during maternity cover. This role is crucial for growing brand awareness and generating leads across our UK and European markets. The ideal candidate will be a self-starter, capable of managing campaigns and producing high-quality content independently.

• Annual Salary: £36,000 - £37,000
• Location: Office-based
• Job Type: Full-time, Maternity Cover

Day-to-day of the role:

• Digital Marketing and Social Content:

  • Take charge of daily delivery and optimisation of Google Ads and paid LinkedIn campaigns within set plans and budgets.
  • Monitor campaign performance, assess lead quality, report on results, and suggest improvements.
  • Plan, create, and publish organic content for LinkedIn, Instagram, and TikTok, tailoring it to each platform.
  • Manage YouTube video uploads, including optimising titles, descriptions, thumbnails, and publishing details.
  • Maintain the content calendar and coordinate with the Marketing Manager and external designers for creative assets.

• Copywriting:

  • Research, write, and edit various materials including blogs, articles, case studies, website and campaign copy, and social media captions.
  • Transform product information, customer stories, and industry developments into clear, engaging content for specific audiences.

• Market Research and Sales Support:

  • Daily review of industry news to identify potential stories, content ideas, and market opportunities.
  • Communicate valuable insights to the sales team to aid in targeting and outreach.
  • Conduct research on target organisations and relevant contacts to support sales priorities.

• Trade Shows and Events:

  • Handle marketing tasks for trade shows, including preparation of forms, lead capture processes, and event logistics.
  • Attend trade shows in the UK and potentially Germany, capturing content and supporting social media coverage.

Required Skills & Qualifications:

• Proven experience in managing Google Ads and paid LinkedIn campaigns.
• Excellent copywriting skills with a portfolio of written work.
• Strong market research abilities with a knack for identifying commercially valuable insights.
• Experience in creating and managing organic social content across multiple platforms.
• Ability to work independently, take ownership of your tasks, and deliver precise, well-considered outputs.
• Outgoing and approachable, capable of building strong working relationships.

Benefits:

• Competitive salary.
• Lunch provided Monday to Thursday.
• Friday lunch allowance for social team outings.
• Opportunity to work in a dynamic environment with a supportive team with Career progression opportunities.