Digital Marketing Executive

Toyota Material Handling Logistics Solutions AB; Castleford; On-site; GBP 25,000 - 40,000; Full time

Job summary

A leading company in materials handling solutions is seeking a Digital Marketing Executive based in Castleford. In this role, you will drive the digital marketing strategy focusing on brand awareness, customer experience, and lead generation. Successful candidates will have a strong background in digital marketing, proven campaign management, and skills in content creation and SEO.

Benefits

Competitive salary

Attractive company pension

Company sick pay

Voluntary critical illness cover

Free eye tests

Free flu jabs

Employee Assistance Programme

Benefits platform with discounts

Qualifications

• Previous experience in a similar digital marketing role.
• Proven campaign results in email and social media.

Responsibilities

• Execute digital marketing strategy to drive brand awareness and lead generation.
• Improve website UX and customer journey to enhance conversion.
• Measure and report on digital marketing ROI.

Skills

Social media management

Creative content writing

Strong communication skills

SEO/SEM

Campaign experience

Job description

We are looking for a Digital Marketing Executive to work within our Marketing Department at our business centre in Castleford.

About The Role

The role will involve driving TMHUK’s digital marketing strategy. To create and execute improved brand awareness & trial, the online UX and customer targeting to deliver lead gen & Ecommerce sales targets.

On a day-today basis this is what you would be doing:

• Brand awareness, nurture & lead gen – execute our market contact strategy
• Website UX - simplify and improve the customer UX, content and SEO
• Ecommerce – improve the customer journey & drive conversion
• R.O.I – measure and report our digital marketing return on investment
  
  

We are looking for somebody with previous experience in a similar role.

Here is a quick tick list for the other skills we are looking for:

• Proven management of social media platforms.
• Proven campaign experience & results – email, social
• Strong verbal and written communication skills.
• Skills and experience in creative content writing
• Proven experience of SEO/SEM and metadata
  
  

What we offer

• Competitive salary
• Attractive company pension
• Company sick pay
• Voluntary critical illness cover
• Free eye tests
• Free flu jabs
• 24/7 Employee Assistance Programme
• Benefits platform with instant discounts and offers
  
  

We will provide you with industry leading technical training to ensure you have the knowledge and all the tools to do your job. Plus, there are plenty of opportunities to progress your career and develop your skills within Toyota.

Toyota Material Handling is the world’s number one manufacturer of materials handling equipment providing quality sales and service support across the UK.

We foster a culture where our team members are encouraged to continually improve their processes and strive to provide the highest quality in service for our customers. We aim to create a safe environment where our team members feel valued, fulfilled, engaged and happy. We want to attract the best talent and develop our team so that they achieve their full potential. To find out more visit www.toyota-forklifts.co.uk.

Our commitment is to read each application carefully, however due to the high volume of applications we receive regrettably only those selected for an interview will be contacted.

Toyota Material Handling UK is an equal opportunities employer.