Digital Marketing Executive

JR United Kingdom; Bourne End; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in motor manufacturing is on the lookout for a dynamic Website Executive to elevate their digital presence. This role involves managing the company website, optimising CRM systems, and developing engaging digital marketing campaigns. With a focus on innovation and quality, the successful candidate will leverage analytics to drive user engagement and improve customer journeys. If you have a passion for digital marketing and a proven track record in SEO and PPC management, this is an exciting opportunity to make a significant impact in a forward-thinking company.

Qualifications

• 4-5 years of experience in digital marketing, including PPC, SEO, and website management.
• In-depth knowledge of Google Analytics or similar tools.

Responsibilities

• Oversee daily operations of the company website, ensuring content is current and engaging.
• Manage and optimise database and CRM systems to enhance customer journeys.
• Implement and manage SEO strategies to improve organic search rankings.

Skills

Digital Marketing

SEO

PPC Management

CRM Management

Google Analytics

Content Development

Tools

Google Analytics

CRM Systems

Job description

Job Title: Digital Marketing / Website Executive

Location: High Wycombe

My client is a world leader in the motor manufacturing industry, renowned for supplying top-tier commercial and residential engines. They primarily serve the turf care and garden equipment sector, as well as general industrial applications. Committed to innovation, quality, and customer service, they are seeking a dynamic Website Executive to enhance their digital presence.

The Website Executive will be responsible for the day-to-day management of the company's website and database/CRM systems. Using existing and new technologies, the successful candidate will build new pages and features to maximise the platform's capabilities. They will also identify and implement innovative ideas aligned with business objectives to improve user experience and engagement.

Key Responsibilities:

1. Website Management: Oversee daily operations of the company website, ensuring content is current, accurate, and engaging.
2. Database/CRM Management: Manage and optimise database and CRM systems to enhance customer journeys and data integrity.
3. Content Development: Collaborate with the marketing team to plan, develop, and execute engaging digital marketing campaigns, including automated workflows and ad hoc emails. Monitor and optimise email performance to maximise engagement and conversion rates.
4. Analytics and Reporting: Use Google Analytics and other web analytics tools to monitor website traffic and campaign performance. Analyse data to provide actionable insights for continuous improvement.
5. SEO and PPC Management: Implement and manage SEO strategies to improve organic search rankings. Oversee paid search and social media campaigns to ensure maximum ROI.
6. Agency Coordination: Work with external agencies to provide clear communication. Manage and execute programs once live, ensuring alignment with business goals.
7. E-commerce Development: Set up and manage an online e-commerce store, creating and overseeing promotional opportunities to drive sales and enhance customer experience.

If you have 4-5 years of experience in digital marketing, including PPC, SEO, CRM, email, and website management, and can demonstrate in-depth knowledge of Google Analytics or similar tools, please contact [emailprotected].