Digital Marketing Executive

Foster Denovo Limited; Addlestone; On-site; GBP 30,000 - 45,000; Full time

Job summary

Foster Denovo is seeking a digital marketer to support the development and delivery of effective online campaigns. The successful candidate will leverage their skills in SEO, content creation, and analytics to enhance brand visibility and engagement, contributing to an innovative team in a supportive work culture.

Benefits

25 days holiday

Discretionary bonus

Pension contribution matching

Life assurance up to 4 x salary

Income protection for long term sickness

Financial advice from in-house advisers

Interest-free season ticket loans

Shopping discounts benefits portal

Qualifications

• Solid understanding of digital marketing principles.
• Strong analytical skills and attention to detail.
• Passion for growing the digital function.

Responsibilities

• Assist in planning and executing digital marketing campaigns.
• Manage website content and improve SEO.
• Monitor and analyze KPIs for campaign effectiveness.

Skills

SEO principles

Digital marketing

Analytical skills

Creative content creation

Communication skills

Organizational skills

Tools

Google Analytics

Google Search Console

Job description

About us:

Foster Denovo currently boast over 120 Financial Advisers supported by around 300 employees across eight Foster Denovo offices throughout the UK. We have the scale and resource to provide exceptional advice and service to our clients, advisers and employees.

Our stakeholder community is an invisible bond that gives Foster Denovo its solid foundations. It also means that our people care about our reputation and brand. And as such, we aim to delight every client we come into contact with.

When you join the Foster Denovo family, you benefit from our enviable reputation and years of industry experience. In everything we do, we’re driven by a firm set of core values, and our friendly, stakeholder culture has been praised by employees, clients and partners alike.

Foster Denovo are also proud to hold the platinum investors in people accreditation which shows a clear commitment to the people who make us an employer of choice.

Purpose of the job:

You will support the Digital Marketing Manager and the Head of Marketing to develop and deliver effective digital marketing campaigns across a variety of channels to drive brand awareness, generate leads and increase engagement.

To succeed in this position, you should have a solid understanding of digital marketing principles and tools. You need to have strong analytical skills and attention to detail, as you will be monitoring key metrics and providing insights for optimisation.

A creative mindset and excellent communication skills are essential for creating compelling content and coordinating campaigns effectively.

Job summary:

• The role will form part of the Compliance Team but will work closely with other members on the Pre Approval Team.
• To liaise proactively with partners and paraplanners on all matters concerning pre or post sale file reviews.
• To support and coach Partners and staff to help improve the quality of the advice provided to clients.
• To produce and provide regular progress updates and MI to the Compliance Review Manager.

Main Responsibilities:

• Assist in the planning, execution and delivery of our digital marketing campaigns across various channels, including email marketing, social media (organic and paid), digital advertising, pay-per-click (PPC) and content marketing.
• Manage and optimise website content and user experience to improve search engine rankings and drive organic traffic (SEO).
• Create engaging and compelling content for digital platforms, including website, blog, social media and email campaigns.
• Monitor and analyse key performance indicators (KPIs) to measure campaigns effectiveness and provide actionable insights for optimisation.
• Conduct market research and competitor analysis to identify trends, opportunities and industry best practices.
• Collaborate with cross-functional teams to coordinate digital marketing efforts and ensure brand consistency.
• Stay up-to-date with the latest digital marketing trends, technologies and industry developments.
• Utilise our CRM system to its best ability to streamline campaign workflows, create marketing automation and improve efficiency.
• Track and report on digital marketing metrics, providing regular performance updates to stakeholders.

Key skills and personal attributes:

• Is passionate about growing the digital function of our business;
• Is well-versed in the concepts surrounding digital marketing;
• Shows enthusiasm and creativity;
• Has strong understanding of SEO principles and best practices;
• Is competent at using analytics tools, including Google Analytics and Google Search Console;
• Is an articulate and friendly communicator with excellent attention to detail;
• Has good organisational skills and the ability to prioritise multiple tasks;

What we offer you:

Foster Denovo has an open, mutually supportive, knowledge-sharing culture. It’s a culture that has created the space to think differently for the benefit of our clients.

Our benefits package includes:

• 25 days holiday (increasing by an additional day per annum up to 30 days)
• Discretionary bonus
• Foster Denovo will match your personal pension contribution up to a maximum of 7.5%
• Life assurance of up to 4 x your salary;
• Income protection of 75% of your basic salary in the event of long term sickness
• Employees can use our financial advisers within the company for any financial advice or knowledge
• Interest free season tickets loans, eye care and childcare vouchers.
• Shopping discounts benefits portal (discounts on holiday, gym and high street retailers)