Digital Marketing & Events Coordinator at Woodway Engineering Ltd

Woodway Engineering Ltd

Coventry

On-site

GBP 28,000 - 34,000

Full time

2 days ago

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Benefits offered by this job

Competitive salary

25 days annual leave

Bank holidays

Company pension scheme

On-site parking

Flexible working hours: Mon-Thu 8:30–5

Early Friday finish

Job summary

Woodway Engineering Ltd in Coventry, England, is seeking a Digital Marketing & Events Coordinator on a full-time, on-site basis. The role covers digital marketing across social media, the company website, email campaigns and collateral production, with a focus on enhancing brand engagement.

You will support planning and delivery of exhibitions, trade shows and customer events, coordinating content and promotional material in line with branding guidelines.

Qualifications

Hands-on experience delivering digital marketing across social media, web and email.
Proficiency with design tools for producing print and digital collateral (Adobe CC/Canva).
Experience using WordPress and WooCommerce to update website content and news articles.
Strong attention to detail and ability to manage multiple tasks to deadlines.

Responsibilities

Plan, create and publish content across Woodway’s social media platforms.
Manage day-to-day community engagement and grow the audience.
Plan and run paid digital advertising and SEO improvements.
Maintain and update the Woodway website with products, news and case studies.
Produce newsletters and email campaigns, build email journeys and report on engagement.
Create brochures, datasheets and promotional materials in line with branding.

Skills

Digital marketing

Social media

Web

Email marketing

MS 365

Microsoft Copilot

Design tools

Adobe Creative Cloud

Canva

WordPress

WooCommerce

SEO

Education

Marketing qualification or equivalent

Tools

WordPress

WooCommerce

Adobe Creative Cloud

Canva

Microsoft Copilot

Microsoft 365

Job description

Woodway Engineering Ltd in Coventry, ENG, GB.

This Full time on site position offers great opportunities for career growth.

About Us

At Woodway Engineering, we help keep frontline services safe by supplying innovative emergency vehicle lighting, warning and safety solutions to customers throughout the UK. Combining technical expertise with a customer-focused approach, we work closely with police, fire, ambulance and specialist vehicle operators to deliver high-quality products and support. As we continue to grow, we are looking for a talentedDigital Marketing & Events Coordinator to help strengthen our brand, enhance customer engagement and support Marketing & Commuincations Lead in the delivery of our strategic business objectives.

Job purpose

To deliver Woodway's day-to-day marketing across digital and physical channels including managing the website, social media, email and digital advertising, and producing brochures, datasheets and promotional collateral. Working under the direction of the Marketing & Communication Lead, the role keeps Woodway's channels active, current and on-brand, and provides the sales team with timely, well-presented materials to support live opportunities. The role will also support the planning, coordination and delivery of exhibitions, trade shows, conferences and customer events.

Key responsibilities

Digital channels & social media
Plan, create, schedule and publish engaging content across all Woodway social media platforms, including all brands currently represented by Woodway.
Manage day-to-day community engagement, responding to comments and messages and growing the audience.
Plan and run paid digital advertising (paid social and PPC), managing budgets set by the Manager.
Apply SEO best practice to improve organic visibility across web and content.
Monitor channel analytics and produce regular performance reports with recommendations.
Website
Maintain and update the Woodway website with new products, product content, news and case studies, keeping it accurate and current.
Optimise pages for search, performance and user experience, and support any website development or upgrade projects.
Coordinate with the Technical department to ensure product information online is correct and up to date.
Email & CRM
Produce and distribute customer newsletters and email campaigns, including the quarterly newsletter, and maintain subscriber and contact data.
Build and manage email journeys / automation where available, and report on engagement.
Collateral, design & content production
Design and produce brochures, flyers, datasheets, adverts and other promotional materials in line with branding guidelines.
Create artwork and basic graphics, edit images and prepare files for print and digital use.
Capture and edit photography and short-form video / product content to support digital channels.
Sales & team support
Respond to day-to-day requests from the sales team for collateral, artwork and digital assets, turning work around promptly.
Support the Marketing & Communication Lead on larger projects such as case studies, video and exhibitions.
Maintain organised digital asset libraries and ensure all output complies with branding guidelines.
Exhibitions, trade shows & events
Support the planning, organisation and delivery of company exhibitions, trade shows, conferences, open days and customer events.
Coordinate exhibition logistics including travel, accommodation, shipping, event schedules and promotional materials.
Liaise with exhibition organisers, venues and suppliers to ensure event requirements are delivered on time.
Assist with post-event lead capture and handover to the sales team.

Person specification

Essential

Hands-on experience delivering digital marketing across social media, web and email. Proficient in Microsoft 365 applications including Word, Excel, PowerPoint, Outlook and Teams, with experience using Microsoft Copilot to support content creation, reporting, data analysis, research and day-to-day productivity. Proficiency with design tools (e.g. Adobe Creative Cloud / Canva) for producing print and digital collateral. Experience using WordPress and WooCommerce to update and maintain website content, product pages, categories, images, downloadable resources and news articles, together with a working understanding of SEO principles and best practices. Strong attention to detail, organisation and the ability to manage multiple tasks to deadline.

Desirable

Experience with paid social and PPC advertising. Photography and short-form video editing skills. Email marketing / automation platform experience. Experience maintaining customer contact data and supporting marketing campaign activity through CRM systems Able to monitor and report on website, social media and email campaign performance using standard analytics tools. (amended as originally tailored more to the Marketing & Customer Engagement Lead) Experience in a B2B, technical or product-led environment. Relevant marketing qualification or equivalent.

Personal qualities

Creative and detail-focused, with pride in well-presented, on-brand output. Organised and able to prioritise a busy day-to-day workload to tight deadlines. Proactive and able to work without close supervision and on own initiative. An active, flexible team player who supports both marketing and sales colleagues. An excellent professional manner at all times.

Package & Benefits