Digital Marketing Director

JR United Kingdom; Shrewsbury; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency seeks a Digital Marketing Director to drive brand growth through integrated strategies across social, email, and paid channels. The role involves overseeing a team, optimizing performance metrics, and managing budgets to enhance revenue potential. Ideal candidates have substantial experience in digital marketing and a proven track record of delivering results through effective team leadership and strategic planning.

Benefits

Competitive salary + performance bonus

Career growth paths

Culture valuing experimentation and feedback

Qualifications

• 5-8 years leading multi-channel digital marketing.
• Hands-on mastery in at least two of core channels.
• Exceptional communication skills.

Responsibilities

• Build quarterly growth strategies integrating multiple channels.
• Lead and mentor teams; streamline workflows.
• Optimize performance through data-driven insights.

Skills

Multi-channel digital marketing

Performance metrics ownership

Team leadership

Data analysis

Communication

Tools

GA4

Meta/Google Ads

Klaviyo

Looker/Data Studio

Job description

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The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.

Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

Key Responsibilities

• Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
• Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
• Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
• Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
• Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

• 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
• Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
• Hands-on mastery in at least two of the four core channels; strong literacy in the others.
• Track record of building and mentoring cross-functional teams.
• Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
• Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

• Experience scaling influencer programs.
• Working knowledge of multi-touch attribution or MMM.
• Certified in Google Ads or HubSpot CRM.

Benefits & Culture

• Competitive salary + performance bonus.
• A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [emailprotected] with the subject line: “Brand Growth Director – [Your Name]”.