Digital Marketing Director

JR United Kingdom; Exeter; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in digital marketing is seeking a Digital Marketing Director to architect strategies for brand growth across various channels such as social media, influencer marketing, and email. This role involves team leadership, performance optimization, and budget management within a culture that values experimentation and career development.

Benefits

Competitive salary + performance bonus

Culture valuing experimentation and clear feedback

Qualifications

• 5-8 years leading multi-channel digital marketing.
• Proven ownership of creative ideation and performance metrics.
• Track record of building and mentoring teams.

Responsibilities

• Build growth strategy connecting awareness, engagement, and conversion.
• Lead a team of channel managers and creative professionals.
• Own channel budgets and present performance narratives.

Skills

Leadership

Performance Optimization

Communication

Tools

Meta/Google Ads

Klaviyo/ESP dashboards

GA4

Job description

The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.

Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

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Key Responsibilities

• Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
• Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
• Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
• Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
• Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

• 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
• Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
• Hands-on mastery in at least two of the four core channels; strong literacy in the others.
• Track record of building and mentoring cross-functional teams.
• Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
• Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

• Experience scaling influencer programs.
• Working knowledge of multi-touch attribution or MMM.
• Certified in Google Ads or HubSpot CRM.

Benefits & Culture

• Competitive salary + performance bonus.
• A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [e-mail] with the subject line: “Brand Growth Director – [Your Name]”.

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Created on 31/05/2025 by JR United Kingdom