Digital Marketing Director

JR United Kingdom; City Of London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Digital Marketing Director to optimize global marketing strategies and channels for maximizing ROI. This senior role requires a blend of performance marketing expertise and strong data analysis skills to drive effective decision-making within a high-performing team.

Qualifications

• Minimum of 15 years experience in performance marketing & digital marketing.
• Experience across sectors such as Financial Services, Luxury Goods, and Travel is preferred.

Responsibilities

• Develop and deliver effective global digital marketing strategies focused on maximising ROI.
• Lead digital marketing team to ensure effective integration across all channels.
• Analyse performance data to provide actionable insights for continuous improvement.

Skills

Performance Marketing

Digital Marketing

Data Analysis

CRM

Social Media Management

Commercial Acumen

Tools

PowerBi

Google Analytics

Job description

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Digital Marketing Director, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Global Head of Performance Marketing (Digital Marketing Director)

Consumer Services, Financial Services, Hospitality, Hotel Groups, Luxury Goods, Retail, Travel

Contract Type: Permanent - Full Time

Location: London - 4 days per week in office (please only apply if you are willing and able to commit to 4 days a week in the office)

We are looking for an experienced senior Global Head of Performance Marketing (Digital Marketing Director) to drive marketing and digital effectiveness, across all channels, with a focus on maximising Return On Investment (ROI).

This senior role will lead the global digital marketing team including: crm, social media, paid advertising, data and analytics, and web; while taking accountability for ensuring the overall effectiveness of the entire marketing function.

The successful candidate will be tasked with delivering high levels of ROI from marketing efforts. This will include providing insights and using advanced data analytics to inform marketing strategies and decision-making as well as fostering a data-driven culture within the marketing team to drive continuous improvement.

This is a global role, and you will sit on the Marketing Leadership Team.

This is a senior role and it is highly likely that the successful candidate will currently carry a Director rather than Head of title.

*If you choose to apply please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz as we are only able to respond to 1st connections*

Key accountabilities:

• Develop and deliver effective global digital marketing strategies focused on maximising ROI, reducing the cost of acquiring new leads while maintaining quality; utilising data and analytics to identify the most cost-effective marketing channels and tactics
• Optimise the allocation of budgets and resources and continuously evaluate and refine marketing tactics to improve efficiency and effectiveness
• Provide actionable insights and recommendations based on data analysis to improve marketing performance
• Collaborate with cross-functional teams to ensure alignment and optimise the lead generation process
• Establish clear metrics and KPIs to measure digital marketing performance across all channels, implementing robust tracking systems to monitor the ongoing effectiveness of marketing campaigns & channels
• Analyse performance data to identify trends, insights, and areas for improvement, providing regular reports and updates to key stakeholders, highlighting key performance indicators and actionable insights
• Utilise advanced data analytics to inform marketing strategies and decision-making and foster a data-driven culture within the digital marketing team to drive continuous improvement
• Lead the digital marketing team: crm, social media, paid advertising, data & analytics, and web ensuring seamless integration across all digital channels to maximise effectiveness and ROI
• Create a collaborative and innovative team environment focused on continuous improvement and integration, driving AI and innovation to enhance marketing capabilities and performance

Skills and Experience

• Minimum of 15 years experience in performance marketing & digital marketing, preferably in a global business ideally within the following sectors: Consumer Services, Financial Services, Hospitality, Hotel Groups, Luxury Goods, Retail, Travel
• Proficiency in marketing tools and platforms (e.g. PowerBi, Google Analytics, CRM systems, social media management tools)
• Sharp commercial acumen, with the ability to swiftly translate data and insight into effective marketing strategies/outputs

Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to the confidentiality of the role, no additional information can be given at this stage.

Please ensure to connect with Suzie Walker | LinkedIn and Jeandre Kairuz | LinkedIn we are only able to respond to 1st connections

If you choose to apply to this role, we thank you for your time and consideration. We endeavour to respond to all relevant candidates, however, please note that only applicants meeting the specific criteria outlined above will be contacted as part of the shortlisting process. We conduct a thorough screening of applications and aim to reach out to suitable candidates within 5 working days of an application being received.

Suzie Walker Executive Search is a firm of specialist headhunters with an expert team recruiting senior interim and permanent senior leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.