Digital Marketing Director

JR United Kingdom; Bradford; On-site; GBP 60,000 - 80,000; Full time

Job summary

JR United Kingdom is seeking a Digital Marketing Director to lead brand growth through effective multi-channel strategies. This role requires a strong leadership presence and the ability to optimize digital campaigns across various platforms. Join a culture that values creativity and measurable performance, ensuring brand voice while accelerating revenue.

Benefits

Competitive salary + performance bonus

Career growth paths and feedback

Qualifications

• 5–8 years leading multi-channel digital marketing.
• Proven ownership of creative ideation and performance metrics.
• Hands-on mastery in at least two digital channels.

Responsibilities

• Build quarterly roadmaps connecting awareness, engagement, and conversion.
• Coach and inspire a team while setting OKRs.
• Direct A/B tests and performance optimizations.

Skills

Multi-channel digital marketing

Performance metrics (ROAS, LTV:CAC)

Team leadership

Communication skills

Tools

GA4

Meta/Google Ads

Klaviyo

Looker/Data Studio

Job description

The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.

Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

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Key Responsibilities

• Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
• Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
• Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
• Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
• Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

• 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
• Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
• Hands-on mastery in at least two of the four core channels; strong literacy in the others.
• Track record of building and mentoring cross-functional teams.
• Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
• Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

• Experience scaling influencer programs.
• Working knowledge of multi-touch attribution or MMM.
• Certified in Google Ads or HubSpot CRM.

Benefits & Culture

• Competitive salary + performance bonus.
• A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [e-mail] with the subject line: “Brand Growth Director – [Your Name]”.

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Created on 31/05/2025 by JR United Kingdom