Digital Marketing cum Lead Generation Executive

Greenlantern IT Solutions Pvt Ltd; Tipton; On-site; GBP 4,800 - 6,700; Full time

Job summary

Greenlantern IT Solutions Pvt Ltd in Hyderabad is seeking a results-driven Digital Marketing cum Lead Generation Executive to plan and execute campaigns, generate high-quality B2B leads, and support the sales team with qualified prospects. The candidate should have hands-on experience in SEO, social media marketing, paid campaigns, email marketing, and lead generation using modern sales intelligence platforms.

This role requires creativity, analytics, and strong execution to drive growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Experience with planning and executing digital marketing campaigns across channels.
• Proven lead generation experience and terminologies for B2B markets.
• Hands-on SEO, SEM, social media marketing, email marketing and reporting.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Generate qualified B2B leads via LinkedIn, email, Google Search, and social platforms.
• Research target companies and decision-makers to build prospect databases.
• Manage and optimize LinkedIn outreach campaigns.
• Execute email marketing campaigns and monitor deliverability, rates, and conversions.
• Create and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Improve website traffic through SEO and content optimization.
• Manage company social media accounts and publish engaging content.
• Coordinate with sales for timely lead follow-up and conversion.
• Maintain and update lead databases and CRM systems.
• Monitor campaign performance and prepare marketing reports.
• Track KPIs: leads, CPL, conversion rate, traffic, ROI.
• Research competitors and marketing opportunities.
• Work with design/content teams to create assets.
• Stay updated with digital marketing trends and tools.

Skills

Digital Marketing

Lead Generation

SEO

Google Ads

LinkedIn Ads

Email Marketing

Analytics

CRM familiarity

Communication

Independent worker

Education

Bachelor’s degree in Marketing or related field

Tools

LinkedIn Sales Navigator

Apollo

Clay

ZoomInfo

Lusha

Google Analytics

Google Tag Manager

CRM (HubSpot/Zoho/Salesforce)

Google Ads

Job description

Location: Hyderabad
Work Mode: Work from Office
Experience: 2–5 Years
Employment Type: Full-Time
Joining Preference: Immediate or Early Joiners Preferred

Job Overview

We are looking for a results-driven Digital Marketing cum Lead Generation Executive to join our growing team in Hyderabad. The ideal candidate will be responsible for planning and executing digital marketing campaigns, generating high-quality B2B leads, and supporting the sales team with qualified prospects.

The candidate should have hands-on experience in SEO, social media marketing, paid campaigns, email marketing, and lead generation using modern sales intelligence platforms. This role requires a blend of creativity, analytical thinking, and strong execution skills to drive business growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Generate qualified B2B leads through LinkedIn, email marketing, Google Search, social media, and other online platforms.
• Research target companies and decision-makers to build prospect databases.
• Manage and optimize LinkedIn outreach campaigns.
• Execute email marketing campaigns and monitor deliverability, open rates, CTR, and conversions.
• Create and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Improve website traffic through SEO and content optimization.
• Manage company social media accounts and publish engaging content regularly.
• Coordinate with the sales team to ensure timely lead follow-up and conversion.
• Maintain and update lead databases and CRM systems.
• Monitor campaign performance and prepare weekly/monthly marketing reports.
• Track KPIs including lead generation, CPL, conversion rate, website traffic, and ROI.
• Research competitors and identify new marketing opportunities.
• Work closely with design and content teams to create marketing assets.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills

• 2–5 years of experience in Digital Marketing and Lead Generation.
• Strong understanding of SEO, SEM, and Social Media Marketing.
• Experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Hands-on experience with email marketing campaigns and lead nurturing.
• Experience using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, Lusha, or similar lead generation platforms.
• Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
• Experience with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar.
• Good understanding of keyword research and on-page/off-page SEO.
• Familiarity with marketing automation tools.
• Strong analytical and reporting skills.Excellent written and verbal communication skills.
• Ability to work independently and meet lead generation targets.

Preferred Skills

• Experience in B2B SaaS, Telecom, CRM, ERP, or Enterprise Software marketing.
• Knowledge of WhatsApp marketing and marketing automation platforms.
• Experience in webinar, event, and campaign management.
• Basic understanding of HTML/CSS for email templates and landing pages.
• Familiarity with AI-powered marketing tools such as ChatGPT, Claude, Canva AI, or similar productivity tools.
• Experience in content marketing and LinkedIn personal branding.

Educational Qualification

Bachelor's degree in Marketing, Business Administration, Communications, Computer Science, or a related field. MBA in Marketing is an added advantage.

What We Are Looking For

• Passion for digital marketing and demand generation.
• Strong research and prospecting skills.
• Data-driven mindset with excellent analytical abilities.
• Creative thinker with attention to detail.
• Self-motivated and target-oriented professional.
• Ability to manage multiple campaigns simultaneously.
• Willingness to work from our Hyderabad office.