Digital Marketing + CRM Manager

Michael Page (UK); West Midlands; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An established industry player in the healthcare sector is seeking a Digital Marketing + CRM Manager. This role involves developing and executing innovative digital marketing strategies to enhance customer experiences and collaborating with various teams to implement initiatives. The company is committed to delivering superior healthcare services and offers a friendly, collaborative culture focused on innovation. As part of this rewarding career, you will have the opportunity to participate in an electric car scheme while making a significant impact in the healthcare industry.

Benefits

Electric car scheme

Collaborative company culture

Career development opportunities

Qualifications

• Expertise in digital marketing and CRM management.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Develop and execute digital marketing strategies for customer experience.
• Measure and report performance of digital marketing campaigns.

Skills

MS Dynamics 365

WordPress

Google Adwords

Analytical Skills

A/B Testing

PPC Campaigns

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Job description

• Leading company within the Life Sciences arena
• Specialist role, hybrid working

About Our Client

Our client is a leading player within the healthcare sector in England and across Europe. They operate as a large organisation that is renowned for delivering top-notch healthcare services. They provide services to a wide range of clients across the region and the company's commitment is to provide superior service to their customers and to improve healthcare delivery through innovative solutions.

Job Description

• Develop and execute digital marketing strategies to enhance customer experiences
• Manage the customer journey, ensuring it is aligned with the company's objectives
• Collaborate with various teams to implement digital marketing initiatives
• Measure and report performance of digital marketing campaigns
• Identify trends and insights, and optimise spend and performance based on these findings
• Collaborate with internal teams to create landing pages and optimise user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Implement creative growth strategies and plan, execute and measure experiments and conversion tests

The Successful Applicant

A successful 'Digital Marketing + CRM Manager' should have:

• Be an expert in using MS Dynamics 365 and Wordpress
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Experience in setting up and optimising Google Adwords campaigns
• Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimising PPC campaigns on all major search engines

What's on Offer

• An estimated salary range of £50000 - £60000
• A rewarding career in the healthcare industry
• Participation in the company's electric car scheme
• A friendly, collaborative company culture focused on innovation and service quality