Digital Marketing & CRM Manager

Got The T-Shirt; Manchester; On-site; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Up to 30% annual bonus

50% discount across venues

Direct access to senior leadership

Job summary

Got The T-Shirt is seeking a Digital Marketing & CRM Lead to own CRM performance across two brands, managing customer journeys and automated campaigns with a move to Klaviyo. You’ll turn data into action by analysing behaviour and campaign results to lift engagement, loyalty and revenue.

You will drive digital performance by collaborating with paid media and SEO agencies, optimise spend across delivery platforms, and work with developers to improve websites and conversions.

Qualifications

• Strong CRM experience with customer journeys, segmentation, automation and performance analysis.
• Solid digital marketing background with paid media, SEO and analytics understanding.
• Comfort with data and metrics like ROAS, CPA, conversion rates and retention.
• Experience using a major CRM platform; Klaviyo preferred but other platforms welcome.

Responsibilities

• Own CRM performance across two brands; develop, manage and optimise customer journeys and automated campaigns (Klaviyo migration).
• Analyse customer behaviour, campaign results and CRM metrics to improve engagement, loyalty and revenue.
• Work with paid media and SEO agencies; challenge recommendations to meet commercial objectives.
• Help manage significant advertising budgets across delivery platforms (e.g., Deliveroo, Uber Eats).
• Collaborate with web partners to improve websites, booking journeys, tracking and conversions.
• Identify opportunities to use AI/automation to bring more capability in-house.

Skills

CRM

Digital marketing

Data analysis

Klaviyo

ROAS optimization

Proactive mindset

Tools

Klaviyo platform

Job description

Digital Marketing & CRM Lead

Manchester | Office-based, 5 days per week

£55,000–£60,000 + up to 30% bonus (paid quarterly)

Hospitality Group | Consumer Brands

Reporting to: Marketing & Sales Director

The opportunity

We're working with a hugely exciting hospitality group behind two of the UK's best-known food and drink brands, looking for a commercially minded Digital Marketing & CRM Lead to help take their digital performance to the next level.

With a customer database of over one million people, significant digital marketing budgets and ambitious plans to make better use of customer data, there's a real opportunity to make an impact.

This is a broad digital marketing role with a strong focus on CRM. You'll be responsible for understanding what drives customer behaviour, improving retention and conversion, and making sure their investment in digital marketing delivers measurable commercial results.

What you'll be doing

• Owning CRM performance: Developing, managing and optimising customer journeys and automated campaigns across two brands, including an ongoing transition to Klaviyo.
• Turning data into action: Analysing customer behaviour, campaign results and CRM performance to identify opportunities to improve engagement, loyalty and revenue.
• Driving digital performance: Working closely with paid media and SEO agencies, challenging their recommendations and ensuring activity delivers against commercial objectives.
• Optimising digital spend: Helping manage significant advertising budgets, including paid promotions across delivery platforms such as Deliveroo and Uber Eats.
• Improving the digital experience: Working with web development partners to improve websites, booking journeys, tracking and conversion.
• Exploring smarter ways of working: Identifying opportunities to use AI, automation and new technology to improve efficiency and bring more digital capability in-house.

What you'll bring to the table

• Strong CRM experience, particularly around customer journeys, segmentation, automation and performance analysis. You'll understand not just how to build a campaign, but how to measure and improve what it delivers.
• A well-rounded digital marketing background, with a solid understanding of paid media, PPC, websites and analytics. You don't need to be a specialist in every channel, but you'll know how to assess performance and challenge an agency.
• Confidence working with data and commercial metrics such as ROAS, CPA, conversion rates and customer retention.
• Experience using a major CRM platform. Klaviyo would be particularly useful, although experience with other platforms is welcome.
• A curious, proactive and entrepreneurial mindset. Someone who enjoys testing ideas, embracing technology and finding better ways of doing things.
• Ideally, experience in hospitality, retail, e-commerce or another consumer-focused sector. However, we'd also be keen to hear from people with a strong agency background.

Deep SEO expertise or direct experience with delivery platforms would be a bonus, rather than essential.

Why it's worth a look

This is an opportunity to have genuine ownership of digital marketing performance across two established consumer brands, rather than simply managing campaigns.

You’ll be joining at an interesting stage, with a CRM platform migration under way, a significant customer database to work with and plenty of opportunity to shape how the business approaches digital marketing.

You’ll also benefit from:

• Up to 30% annual bonus, paid quarterly.
• 50% discount across the group's venues for you, friends and family.
• Direct access to senior leadership and the opportunity to influence commercial decisions.
• Training, development and progression opportunities within a growing business.
• A lively hospitality environment, with regular team events and additional perks.

Sound like your kind of role?

If you're a commercially minded digital marketer who loves understanding customer behaviour, getting stuck into the numbers and finding smarter ways to deliver results, we'd love to hear from you.