Digital Marketing Coordinator – (Mandarin Chinese Speaker)

Luxuryrecruit; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading luxury watch and high-end jewellery brand is seeking a Mandarin Chinese-speaking Digital Marketing Coordinator in London. This role encompasses maintaining the brand's online presence through content development, managing multilingual campaigns, and enhancing user engagement across various digital platforms.

Benefits

Benefits package

Options for career progression

Friendly and supportive work environment

Qualifications

• Minimum of 2 years of experience in marketing, preferably in luxury brands.
• Past experience in cross-channel digital marketing.
• Any Japanese language ability is a plus.

Responsibilities

• Responsible for day-to-day digital content briefing and coordination.
• Support with the end-to-end launch of a new multi-lingual brand website.
• Maintain the social content calendar to drive organic visits and engagement.

Skills

Digital marketing

Project management

Organisational skills

Fluency in Mandarin Chinese

Understanding of Chinese digital landscape

Job description

My client is a leading global luxury watches & high-end jewellery brand is looking for a (Fluent) Mandarin Chinese Speaking Digital Marketing Coordinator.

Based in London, the Digital Marketing Coordinator is responsible for maintaining the brands presence online and via digital channels. This includes development and enhancement of content for a new multi-lingual website, digital and social channels; management of multilingual content (website, paid media campaigns and social channels in China, Japan, Korea and Russia) and the coordination of social media content and user engagement across the brand.

Due to the nature of this role, it is essential for all candidates to be fluent in Mandarin Chinese language.

Main Duties & Responsibilities

• Responsible for day-to-day digital content briefing and coordination
• Support the Head of Digital with the end-to-end launch of a new multi-lingual brand website
• Execute CMS and content updates across all brands websites
• Act as a point of contact for the brands global digital agency team
• Provide direction to digital creative teams (copywriters, art directors) on required content updates
• Collaborate with internal stakeholders to extract content and stories
• Collaborate with PR team as required to align the website with media messaging
• Brief copy as defined by agency recommendations for SEO optimisation and performance
• Support with day-to-day social media execution for the brand
• Maintain the social content calendar in collaboration with the Head of
• Digital and Content Manager, to drive organic visits, fan growth & engagement for the brand
• Collaborate with regions to extract and aggregate engaging content
• Coordinate in-language Brand PPC and digital campaigns

Other Key Collaborations

• Support the Head of Digital on all digital build projects (e.g. a new brand website, a new brand asset management system)
• Collaborate to integrate digital and CRM efforts, including but not limited to Salesforce/website integration

Desired Skills And Experience

• You will already possess a minimum of 2 years of experience in Marketing and experience in luxury brands is preferred
• An understanding of the Chinese digital landscape is preferable
• You must have past experience in cross-channel digital marketing
• You must be able to demonstrate strong project management and organisational skills
• A Mandarin Chinese speaker is essential and any Japanese language ability would be helpful
• Hold a British Passport or have indefinite leave to remain in the United Kingdom
• Benefits package
• Options for career progression
• A friendly and supportive work environment

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