Digital Marketing Coordinator — Hybrid & Data-Driven

Via; Addlestone; Hybrid; GBP 35,000 - 42,000; Full time

Benefits offered by this job

Hybrid and flexible working

25 days' annual leave

Private healthcare and cash plan

Private pension

ShareSave scheme

Job summary

Via is seeking a Digital Marketing Coordinator to support digital campaigns, website content, and the customer journey for a leading UK housebuilder. You will work closely with the Head of Digital to drive activity across email, PPC, SEO and property portals, ensuring accuracy and engaging content.

This hands-on role combines channel execution with performance analysis and KPI monitoring, providing opportunities to develop digital marketing skills across channels in a hybrid working setup.

Qualifications

• Strong foundation in digital marketing across multiple channels.
• Familiarity with email marketing and marketing automation.
• Experience with analytics to drive performance improvements.

Responsibilities

• Coordinate digital marketing campaigns across email, PPC, SEO, display and other channels.
• Support listings and campaigns across property portals such as Rightmove.
• Help create, schedule and deliver customer email and lifecycle campaigns.
• Support marketing automation activity.
• Monitor campaigns against KPIs and identify opportunities to improve performance.
• Carry out keyword research and support SEO activity.
• Make on-page SEO and content improvements.
• Maintain and update website content through a CMS.
• Ensure online content, imagery and information remain accurate and up to date.
• Work with sales teams to maintain property and development information.
• Help improve the online customer journey and website user experience.
• Track website and campaign performance.
• Monitor traffic, engagement, conversion rates and cost per lead.
• Use Google Analytics, Looker Studio, HubSpot and Excel to analyse performance.
• Help produce monthly reports for sales teams and senior stakeholders.
• Turn performance data into practical recommendations.
• Work with internal teams and external partners on digital projects.
• Ensure digital content remains consistent with brand standards.
• Support the Head of Digital and wider marketing team with additional projects.

Skills

Digital marketing fundamentals

Multi-channel marketing

Data analysis

Excel proficiency

Communication skills

Education

Marketing/Digital or related degree

Tools

Google Analytics

Looker Studio

HubSpot

Excel

Job description

Via is seeking a Digital Marketing Coordinator to support digital campaigns, website content, and the customer journey for a leading UK housebuilder. You will work closely with the Head of Digital to drive activity across email, PPC, SEO and property portals, ensuring accuracy and engaging content.

This hands-on role combines channel execution with performance analysis and KPI monitoring, providing opportunities to develop digital marketing skills across channels in a hybrid working setup.