Digital Marketing Coordinator

North East Screen; Sunderland; On-site; GBP 29,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Coordinator to enhance their online presence. In this dynamic role, you will spearhead digital marketing initiatives, from crafting compelling content for social media to managing email campaigns and website updates. Your creativity will shine as you design eye-catching visuals and leverage analytics to optimize strategies. This full-time position offers the chance to make a significant impact within a collaborative team environment, ensuring that every digital touchpoint resonates with the audience. If you thrive in a fast-paced setting and have a flair for digital storytelling, this opportunity is perfect for you.

Qualifications

• Solid experience in digital marketing and social media management.
• Confident copywriting skills and ability to create engaging content.
• Proficient in using marketing tools and analytics for campaign evaluation.

Responsibilities

• Coordinate and deliver digital marketing strategy across platforms.
• Manage social media accounts and create engaging content.
• Track campaign performance using Google Analytics and adjust strategies.

Skills

Digital Marketing

Social Media Management

Email Campaigns

Google Analytics

SEO

Copywriting

Content Creation

Event Planning

CRM Management

Organizational Skills

Education

Qualification in Digital Marketing

Tools

Google Analytics

WordPress

Eventbrite

Mailerlite

Office 365/Outlook

Adobe Creative Cloud

Canva

Job description

Our Digital Marketing Coordinator will be the driving force behind our online presence. You’ll be at the heart of our team, working to coordinate, deliver and bring to life our digital marketing strategy – everything from social media to website updates and email campaigns.

If you love getting hands-on with content creation, delivering social media strategy, and tracking results, this role is for you.

Key tasks could include:

• Creating social posts, writing blogs and designing eye-catching visuals (think Canva, Adobe Creative Cloud), ensuring everything we put out has impact.

• Keep our website fresh and relevant. Regularly updating it with content that reflects our mission, events, and latest news.

• Plan and schedule digital campaigns that spark engagement and spread the word about our activities and programmes.

• Be responsible for our social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring we’re consistently connecting and reaching the right audiences.

• Help plan, promote, and run digital marketing campaigns for all our events. From creating event pages on Eventbrite to promoting them on social channels.

• Stay on top of event updates, ensuring all digital channels are packed with accurate information and engaging content to drive attendance.

• Keep a finger on the pulse with Google Analytics, tracking the success of digital campaigns and social media activity.

• Break down the numbers to understand what's working (and what’s not), so we can make smarter decisions and tweak campaigns for maximum impact.

• Database maintenance and campaign evaluation and reporting. Help manage our CRM database, ensuring we’re reaching the right people with tailored content.

• Gather data on marketing activities, social media performance, and website traffic to help us gain insights, improve our content delivery and optimise our future strategies.

Experience and skills you’ll bring to the role:

• Solid experience in digital marketing, social media management and email campaigns.

• Demonstrable confidence using marketing tools (like Google Analytics, WordPress and other web CMS platforms, Eventbrite, Mailerlite), and CRM systems.

• Strong grasp of SEO, web analytics, digital marketing.

• Confident copywriting skills.

• Ability to create audience specific content that grabs attention.

• Proficient in designing graphics and creating short videos that will make our digital presence pop. Bonus points for video editing skills!

• Experience planning and promoting events - both digital and in-person.

• Ability to track and analyse digital campaigns and use insights to refine and improve strategies.

• Experienced using Google Analytics and media insights to inform future use.

• Exceptional organisational skills especially with regards to diary management using Office 365/Outlook.

• Proven ability to proactively solve problems and manage complex tasks.

• Efficient and able to work to a deadline in a fast-paced environment.

Qualifications

• Qualification demonstrating an understanding of digital marketing is desirable but not essential.

Contract terms: full-time, permanent.

Salary: £28,119

Based at our Sunderland head office in The Beam. With travel across the North East (from Northumberland down to Tees Valley and across Tyne & Wear and County Durham).

To apply, please visit: https://northeastscreen.org/job/digital-marketing-coordinator/