Digital Marketing Coordinator

KIKI Health; Norwich; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

KIKI Health, a reputable health supplement retailer, is seeking a Digital Marketing Coordinator to enhance brand presence and eCommerce performance. This full-time role involves managing digital campaigns, analyzing performance data, and collaborating with content creators, ideal for those excited about data-driven marketing in a thriving company.

Benefits

Employee discount

20 days holiday plus standard bank holidays

Referral programme

Prospects for growth & promotions

On-site free parking

Qualifications

• Minimum 12 months of hands-on experience in running paid digital campaigns.
• Familiarity with email marketing tools like Klaviyo.
• Strong analytical skills and attention to detail.

Responsibilities

• Plan and execute digital marketing initiatives to boost eCommerce revenue.
• Drive paid marketing across Google and Meta platforms.
• Manage and optimize email and SMS campaigns.

Skills

Performance Marketing

Email Marketing

Analytical Skills

Communication

Collaboration

Tools

Google Ads

Meta Ads

Klaviyo

Shopify

GA4

Facebook Ads Manager

Triple Whale

Job description

We have an incredible opportunity for a talented digital marketing coordinator to join our fast-growing and thriving company. As an already successful UK-based business, we are seeking an ambitious, committed, and self-motivated candidate with a marketing flair to help elevate our online presence and the growth of our brand.

KIKI HEALTH is a trusted health supplement retailer, established in 1999 that holds a fantastic foothold in delivering high-quality natural supplements to the UK and the increasingly global market. We pride ourselves on being ethical, and eco-friendly and sourcing only the best ingredients purely from nature.

This is an excellent opportunity for a motivated individual looking to take their marketing career to the next level.

Main Purpose of the role:

We're seeking a Digital Marketing Coordinator to help deliver and refine our paid social campaigns and CRM programmes (email, SMS, and direct mail). This is a fantastic opportunity for a digitally minded, data-driven marketer to join a purpose-led, fast-growing brand. You'll play an active role in both customer acquisition and retention, while building hands-on experience across paid media, email marketing and analytics.

Duties:
Lead the planning and execution of digital initiatives aimed at increasing eCommerce revenue and strengthening our presence online.

• Drive performance marketing efforts across platforms such as Google, Meta (Facebook & Instagram), and other paid channels to meet KPIs and growth targets.
• Research consumer behaviour, market movements, and competitor activity to help shape data-informed marketing decisions.
• Partner with content creators to deliver compelling UGC content, keyword-rich assets that improve visibility and attract qualified traffic.
• Take ownership of our social media presence — ensuring it remains active, relevant, and aligned with brand messaging.
• Monitor site performance, interpret analytics data, and recommend improvements to boost engagement and drive higher conversion rates.
• Build and manage targeted email and SMS campaigns, applying best practices in list segmentation, A/B testing, and performance tracking.
• Oversee day-to-day operations of our eCommerce store, focusing on usability, product presentation, and overall user journey.
• Keep pace with emerging digital tools, creative formats, and platform innovations to keep our marketing fresh and competitive.
  
  

Desired Skills:

• Proven track record in driving measurable growth through Meta and Google Ads, with a minimum of 12 months’ hands-on experience managing and scaling paid digital campaigns.
• You’ve had exposure to email marketing tools (ideally Klaviyo), and understand how to build and schedule effective campaigns.
• You’re detail-oriented with a naturally analytical approach — you enjoy digging into data to find what’s working and where to improve.
• You’re familiar with key performance indicators like click-through rate, return on ad spend, cost per acquisition, and conversion rate.
• Communication is one of your strong suits, both in writing and when working with others across a team.
• Worked with platforms like Shopify, GA4, Google Ads, Facebook Ads Manager or tools like Triple Whale.
• You’re proactive, organised, and thrive in a collaborative environment where people roll up their sleeves and get involved.
• You’re adaptable and happy to support wherever needed — whether it’s campaign planning or pitching in on day-to-day tasks.
  
  

Benefits:

• This is a permanent position.
• No weekend working.
• 20 days holiday plus standard bank holidays.
• Referral programme.
• Prospects for growth & promotions.
• Employee discount.
• On-site free parking.
  
  

Job Type: Full-time, Permanent.
Salary: DOE.
Schedule: Monday to Friday (9:00 am – 5:30 pm).

Work Location: Hybrid (remote or/and office based Aylsham, Norfolk).