Digital Marketing Coordinator

Concord Music Group, Inc; London; On-site; GBP 25,000 - 45,000; Full time

Job summary

This innovative firm is seeking a passionate Digital Marketing Coordinator to join their dynamic team. In this role, you will support the execution of engaging digital marketing campaigns across multiple platforms, focusing on data-driven strategies and audience engagement. You'll have the opportunity to work with renowned artists and contribute to exciting projects in the music industry. If you are detail-oriented, tech-savvy, and thrive in a fast-paced environment, this position offers a unique chance to grow your career while making an impact in the world of music and digital marketing.

Benefits

Private medical insurance

Dental insurance

Generous time off

Charity match

Paid time off for volunteering

Qualifications

• 1+ years of experience in digital marketing campaigns.
• Strong knowledge of social media advertising platforms.
• Ability to analyze and report on campaign performance.

Responsibilities

• Manage execution of digital marketing campaigns across various platforms.
• Compile reports on campaign performance and audience insights.
• Collaborate with marketing departments to optimize artist channels.

Skills

Digital Marketing

Data Analysis

Social Media Advertising

Audience Segmentation

Excel

Multi-tasking

Creativity

Education

Bachelor's Degree (Preferred)

Tools

Facebook Ads

Google Ads

TikTok Ads

Snapchat Ads

Job description

Overview

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.

Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.

Concord Label Group UK is responsible for building the brands of Concord’s labels and catalogue within the UK market. Alongside our label and distribution partners, maximising sales potential and career development within the UK for Concord Artists and catalogue.

As the Digital Marketing Coordinator, you'll be responsible for supporting the execution of dynamic digital marketing campaigns in the UK and other key European territories, with an emphasis on digital advertising, data collection, and analytics. You will work under close/direct supervision.

What you'll do:

• Managing the practical execution of the digital marketing campaigns for all designated territories as applicable.
• Booking ads on Facebook/Instagram, Google, and other self-serve platforms as applicable (e.g. TikTok, Snapchat).
• Creating and updating audience segments on advertising self-serve platforms.
• Optimizing and updating smart links for our artists.
• Sourcing all necessary ad assets (display ads, video content, other interactive assets) via labels or third parties as required.
• Compiling comprehensive reports of both top-line results and deeper data insights and delivering them to campaign team members.
• Researching key audiences for new projects and producing detailed targeting reports to be used in digital advertising.
• Analysing sound use trends on short-form video.
• Contributing to social content suggestions and brainstorm sessions, aware of content trends and industry developments.
• Researching relevant content creators and negotiating partnerships.
• Tracking audience growth per platform and territory for an array of artists.
• Liaising with International Marketing and Digital Marketing Departments to ensure all artist channels are optimised (Facebook, Twitter, YouTube, etc.).
• Liaising with CRM and artist management teams to optimise mailouts to fans based on your markets.

Outline of Specific Functions:

• Using all tools necessary to execute the above responsibilities.

Note: This is a general outline and not an exhaustive list of responsibilities.

What you’ll need:

• 1+ years experience working on digital marketing campaigns.
• Intelligent, diligent individual with an eye for detail.
• Knowledge of Facebook, TikTok, and Google self-serve platforms.
• Ability to understand and report analytics such as CPMs, cost per click, social engagement, and cost per views.
• Conversant with Excel to a basic level.
• Good IT and digital skills.
• Ability to multi-task and thrive on a small team in a fast-paced environment.
• Passionate about a wide range of music and technology/digital trends.
• Basic asset creation is a plus.

At Concord, we offer a competitive salary, private medical and dental insurance, generous time off, charity match, paid time off for volunteering, and a culture committed to supporting everyone’s growth and development.

Concord is an equal opportunity employer. We employ, train, compensate, and promote regardless of age, gender assignment, marital status, pregnancy, disability, race, religion, or sex as required by law. We believe that diversity, inclusion, and equity are paramount for the creation of music, theatre, and film that celebrates and empowers all cultures.