Digital Marketing Coordinator

Backer Heatrod Limited; Bolton; On-site; GBP 25,000 - 27,000; Full time

Job summary

An established industry player is looking for a Digital Marketing Coordinator to enhance its brand presence and drive engagement. This role is perfect for someone who thrives in a creative and analytical environment, focusing on digital marketing initiatives such as SEO, Google Ads, and social media. You'll work closely with the Marketing Manager to ensure effective execution of campaigns, manage multiple projects, and provide insights to refine strategies. With a supportive team and a commitment to employee development, this is an exciting opportunity to make a significant impact in a dynamic company.

Benefits

25 days holiday

Cash Health Plan/Discount Scheme

Free onsite parking

Great company social events

Cycle to Work Scheme

Pension Scheme

Training and Development Opportunities

Qualifications

• Proven experience in a marketing role or similar position.
• Strong understanding of digital marketing principles and strategies.

Responsibilities

• Develop and implement marketing strategies to enhance brand presence.
• Create engaging content for social media, blogs, and newsletters.

Skills

Digital Marketing

SEO

Google Ads

Copywriting

Time Management

Video Editing

Graphic Design

Content Creation

Market Research

Education

Degree in Marketing or related field

Tools

Google Analytics

Shopify

Job description

Job Title: Digital Marketing Coordinator

Location: Bolton with occasional travel to other sites

Salary: £25,000 to £27,000 per annum

Job Type: Full time, Permanent

Working Hours: 38 hrs per week (Mon to Thurs 07:30 to 16:00 Fri 07:30 to 12:50)

About The Company:

As one of the UK's leading heating element manufacturers, Heatrod offers a wide range of products from standard straight elements through to custom bespoke equipment. Our success is built on our ability to satisfy our customers by providing quality products, outstanding customer service, and delivering on time every time!

We combine a growing industrial manufacturing base with a thriving distribution business. The engineering team is at the forefront of the business in defining initial concepts with our customers and then using standard tools and processes in developing those concepts into usable products and bespoke engineered solutions.

About The Role:

We are seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and implementing marketing strategies that enhance our brand presence and drive engagement. This position requires a blend of creativity and analytical skills, with a focus on digital marketing initiatives including paid and social media, SEO, and Google Ads. The successful candidate will work with the Marketing Manager across our small group of businesses to ensure the effective execution of marketing campaigns.

Key activities for the role:

1. Working closely with the Marketing Manager to provide marketing support and project coordination, ensuring the smooth delivery of work.
2. Create engaging written and video content for various platforms, including social media, blogs, and newsletters through effective copywriting.
3. Design of assets for use both on and offline.
4. Update and manage company websites & webshop, including content, stock updates, formatting images, and making general content amendments as needed.
5. Maintain an organised schedule to manage multiple projects simultaneously while meeting deadlines.
6. Provide insights and suggestions to enhance current strategies/performance across the various digital platforms.
7. Analytics and reporting - monitoring performance using tools like Google Analytics and providing actionable insights through regular reports.
8. Market research, stay up to date on industry trends, competitor activities, and platform stages to support with refining strategies.

What you'll bring:

1. Proven experience in a marketing role or similar position.
2. Strong understanding of digital marketing principles, including email marketing, SEO, and paid advertising strategies.
3. Excellent time management skills with the ability to prioritise tasks effectively in a fast-paced environment.
4. Proficient in copywriting with a strong command of the English language for effective communication.
5. Experience with Google Ads.
6. Video editing, graphic design, photography, and content creation skills.
7. Experience with Shopify.
8. Strong organisational skills - able to manage multiple projects at one time.
9. Great attention to detail.

What we can offer you:

1. 25 days holiday, increases with length of service.
2. Cash Health Plan/Discount Scheme.
3. Free onsite parking.
4. Great company social events.
5. Cycle to Work Scheme.
6. Pension Scheme.
7. Training and Development Opportunities.

Please Note:

No agencies.

Please click the APPLY button to send your CV and Cover Letter for this role.

Candidates with the experience or relevant job titles of; Social Media Coordinator, Media Executive, Digital Marketing Assistant, Marketing Executive, Social Media Account Coordinator, Online Marketing Executive, Ecommerce Content Coordinator, Marketing Communications Coordinator may also be considered for this role.