Digital Marketing & Content Manager

Corndel; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a proactive Digital Marketing & Content Manager to enhance learner engagement and retention through innovative digital strategies. This role involves leading email campaigns, managing social media, and optimising the website to attract and retain learners. The ideal candidate will be results-driven, with a passion for content creation and a deep understanding of digital marketing. Join a supportive and inclusive culture where your contributions will directly impact the success of transformative learning programmes. If you're ready to make a difference in the education sector, this opportunity is for you.

Qualifications

• Proven ability to create compelling content for B2C audiences.
• Expertise in email marketing, including segmentation and automation.
• Analytical skills to measure and optimise marketing performance.

Responsibilities

• Lead targeted email campaigns and optimise content for engagement.
• Manage and grow social media presence on LinkedIn and Instagram.
• Collaborate with teams to align marketing strategies with goals.

Skills

Content Creation

Email Marketing

Digital Marketing Strategies

Social Media Management

Analytical Skills

Tools

HubSpot

Google Analytics

Clarity

Canva

Adobe Suite

Job description

Join to apply for the Digital Marketing & Content Manager role at Corndel.

Corndel is a multi award-winning UK management and technology training provider focused on delivering high-quality programmes throughout an employee's career. We partner with leading UK businesses to enhance organisational and personal performance through transformational learning.

About the Role

We are seeking a proactive Digital Marketing & Content Manager to oversee our direct-to-learner marketing initiatives. Reporting to the B2C Marketing Director, you will collaborate closely with our Content Marketing Executive to engage prospective learners, nurture current learners, and build relationships with alumni. Your role will be key in driving learner acquisition, engagement, and retention across digital channels, supporting the success of our programmes.

Responsibilities include:

1. Email campaign management: Lead targeted email campaigns, craft compelling copy, optimise subject lines, content, and timing for maximum engagement and conversions.
2. Content marketing: Develop strategies, craft case studies, email copy, and talk tracks for online events, leveraging learner stories to boost brand visibility.
3. Social media management & community engagement: Manage and grow our presence on LinkedIn and Instagram, building an active community.
4. Website optimisation: Keep the website updated with fresh content and user-friendly workflows that support enquiries and integrate with HubSpot CRM.
5. Learner engagement & content creation: Use engagement opportunities like Business Summits and online events to share stories, enhance visibility, and attract learners.
6. Campaign analysis & optimisation: Use tools like Google Analytics and Clarity to monitor and improve campaign performance based on data insights.
7. Cross-functional collaboration: Work with marketing and account management teams to align strategies with organisational goals.

About You

You are a results-driven digital marketer passionate about email marketing, content creation, and learner engagement. You thrive in collaborative environments, understand digital marketing strategies, and are eager to experiment with new tools, including AI applications, to optimise campaigns and learner experiences.

Essential Skills and Experience:

• Proven ability to create compelling content across digital channels for a B2C audience, including email, social media, and case studies, with data-driven optimisation skills.
• Experience managing digital marketing campaigns focused on acquisition, engagement, and retention.
• Expertise in email marketing, including segmentation, A/B testing, and automation.
• Strong knowledge of social media management and community growth on platforms like LinkedIn, Instagram, and X.
• Experience with website content management and CRM systems such as HubSpot.
• Analytical skills to measure and optimise marketing performance using tools like Google Analytics and Clarity.
• Ability to work independently and collaboratively, aligning marketing initiatives with business objectives.
• Excellent communication skills and a proactive approach to identifying engagement opportunities.
• Interest in AI and its application in digital marketing.

Desirable Skills:

• Experience mentoring junior team members.
• Familiarity with user behaviour analytics tools.
• Experience creating content for high-value or emerging technology programmes.
• Knowledge of marketing automation and CRM tracking.
• Creative skills with content creation tools like Canva and Adobe Suite.
• Interest in the learning and development industry.

Why Join Corndel?

We foster an inclusive, flexible, and supportive culture that empowers autonomy. Committed to diversity and accessibility, we are a Disability Confident Employer and uphold safeguarding practices, including pre-employment checks.