Digital Marketing & Content Lead — Hybrid Role

Vinci; Birmingham; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Hybrid work flexibility

25 days annual leave

Company pension

Employee assistance programme

Learning and development opportunities

A collaborative and inclusive culture

Job summary

Actemium UK, part of the VINCI Energies network, is hiring a Digital Marketing & Content Manager to own digital communications, craft compelling content and showcase projects and people across multiple industries. You’ll drive website content, SEO, social media, and internal newsletters, partnering with stakeholders to amplify brand visibility.

The role offers hybrid working, exposure to diverse industries, and opportunities for professional growth within the Actemium and VINCI Energies network.

Qualifications

• Strong copywriting, editing and content creation skills.
• Experience managing website content and CMS platforms.
• Experience planning and delivering social media campaigns.
• Understanding of SEO, content optimisation and digital best practice.
• Confidence analysing data and reporting on campaign performance.
• Excellent communication and stakeholder management skills.

Responsibilities

• Create, manage and optimise website content including news articles, case studies, careers content and employee stories.
• Maintain and develop engaging website content aligned with business objectives and marketing strategy.
• Improve website performance through SEO best practice and optimisation for emerging AI search platforms.
• Monitor website analytics, user behaviour and engagement metrics, providing insights and recommendations.
• Identify content opportunities through competitor analysis and market research.
• Ensure all digital activity aligns with Actemium and VINCI Energies brand standards.
• Manage and deliver engaging social media content, with a particular focus on LinkedIn.
• Develop and coordinate monthly content plans across the business.
• Work with operational teams and business leaders to identify and promote success stories, expertise and projects.
• Monitor industry trends and competitor activity to keep content fresh and engaging.
• Track performance, analyse engagement and recommend improvements to maximise reach and brand visibility.
• Produce and distribute company-wide newsletters and internal communications.
• Gather content from stakeholders across multiple business units.
• Create engaging stories that celebrate employee achievements, project successes and company milestones.
• Review engagement data and continuously improve internal communication activities.

Skills

Copywriting

CMS management

Content creation

SEO

Analytics

Stakeholder management

Social media campaigns

Tools

WordPress

SEMrush

LinkedIn Ads

Canva

Job description

Actemium UK, part of the VINCI Energies network, is hiring a Digital Marketing & Content Manager to own digital communications, craft compelling content and showcase projects and people across multiple industries. You’ll drive website content, SEO, social media, and internal newsletters, partnering with stakeholders to amplify brand visibility.

The role offers hybrid working, exposure to diverse industries, and opportunities for professional growth within the Actemium and VINCI Energies network.