Digital Marketing Consultant

Description This; Swindon; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Private medical insurance

Competitive pension

Annual performance-related bonus

Training and development

Salary sacrifice benefits

Life assurance

Wellhub health & wellness

Volunteer days

Job summary

Nationwide and The Mortgage Works are seeking a Digital Marketing Consultant to optimise websites and support intermediary and landlord marketing activity. You will use analytics to review customer journeys, pages and content, identifying opportunities to improve outcomes and reporting on key performance metrics.

You’ll shape website strategy with customer insight, build pages for marketing campaigns and ensure alignment across channels, including SEO and PPC.

Qualifications

• Experience using analytics tools to identify opportunities and improve performance.
• Ability to report on key metrics, trends, and anomalies with actionable insights.
• Experience supporting campaigns from requirements through to delivery.
• Strong stakeholder management and clear communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proactive, organised and collaborative approach to work.
• Balance customer needs with commercial and strategic goals.
• Experience in a large marketing function or regulated environment is beneficial.

Responsibilities

• Deliver integrated marketing activity across Nationwide and The Mortgage Works for intermediary and landlord audiences.
• Own ongoing website optimisation using analytics and performance data to improve journeys and content.
• Identify improvement opportunities, recommend actions and report on website metrics.
• Shape content and UX across campaigns and projects based on customer insights.
• Monitor SEO performance and guide PPC to align marketing across channels.

Skills

Analytics experience

Metrics reporting

Campaign support

Stakeholder management

Prioritization & decision-making

Proactive collaboration

User-focused mindset

Experience in large marketing function

Tools

Sitecore

Jira

Adobe Analytics

Conductor SEO

Job description

This is an exciting opportunity to work within the Group Customer and Communications community. You’ll be optimising website content and supporting digital marketing activity across Nationwide and The Mortgage Works, for our Intermediary and Landlord audiences.

Our ambition in the Intermediary & Landlord Brands and Marketing Team is to maximise our brands, build relationships and drive engagement with audiences and corporate partners. We seek to drive deep and meaningful relationships, support intermediaries and landlords with their mortgage challenges and position our brands as thought leaders in the mortgage market.

This is a 12-month Fixed Term Contract opportunity.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon, London, Glasgow or Bournemouth office. If you’re based at our Glasgow office, this will apply from 1 April 2027 and ahead of that there will be a need to regularly connect with colleagues for collaboration events. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here .

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Uncompromisingly Customer, whatever our role

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

Private medical insurance

A highly competitive pension to help you build a strong foundation for retirement

Access to an annual performance-related bonus

Training and development to help you progress your career

A great selection of additional benefits through our salary sacrifice scheme

Life assurance to provide peace of mind for you and your loved ones in the event of your death

Wellhub – access to a range of free and paid options for health and wellness

Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please readour Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here .

Disability Confident

We’renot just guided bydata,we’redriven by the real experiences of our people.We’rea Disability Confident Level 3 Leader, the highest level.

That’swhywe’reconstantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs,we’rehere to support you. If you need anyadditionalsupport throughout your application journey, email our team at Recruitment Support .

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Consultant.

Banking - but fairer, more rewarding, and for the good of society

What you’ll be doing

You'll work across both Nationwide and The Mortgage Works within our Intermediary & Landlord team, helping to deliver integrated marketing activity that supports intermediary and landlord audiences. As our Digital Marketing Consultant, you'll play a key role in ensuring our digital channels provide effective, engaging experiences for customers.

You'll be responsible for the ongoing optimisation of our websites, using analytics, insight and performance data to review customer journeys, campaign pages and content. You'll identify opportunities for improvement, make recommendations that drive better outcomes, and report on key website metrics to support continual enhancement.

Working across campaigns and integrated projects, you'll help shape website strategy by understanding requirements and using customer insight to influence content, page structure and user experience. You'll also build webpages that support marketing activity and create clear, useful digital experiences for our audiences.

Alongside this, you'll monitor SEO performance, identify opportunities to improve search visibility and content quality, and provide guidance on PPC activity to ensure digital marketing remains aligned across channels. You'll manage competing priorities effectively, delivering high quality work accurately, efficiently and at pace.

About you

As a minimum you’ll have:

Experience using insight and analytics tools to identify opportunities and improve performance

Confidence in reporting on key metrics, campaign activity, trends and anomalies, turning data into actionable recommendations

Experience supporting campaigns, from gathering requirements through to shaping content, design and delivery

Strong stakeholder management and communication skills, with the confidence to lead conversations and provide constructive challenge

The ability to manage multiple priorities, navigate ambiguity and make sound decisions in a fast-paced environment

A proactive, organised and collaborative approach, building strong relationships and taking ownership of outcomes

A user and business-focused mindset, balancing customer needs with commercial and strategic objectives

Experience working within a large marketing function or regulated environment would be beneficial

Experience of the following systems would be useful: Sitecore, Jira, Adobe Analytics, Conductor SEO

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 4899


• Apply Before 09/15/2026, 10:55 PM


• Locations Nationwide House, Swindon, Wiltshire, SN38 1NW, GB 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB Richmond Hill, Bournemouth, Dorset, BH2 6EP, GB 177 Bothwell Street, Glasgow, G2 7ER, GB