Digital Marketing Campaign Specialist / Manager

Mercia Group; Leicester; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading digital marketing agency in Leicester is seeking an SEO Specialist to develop and optimize SEO strategies, improve website rankings, and collaborate with the marketing team. The ideal candidate should have experience with Google Analytics and SEO tools, and be passionate about digital marketing. This role offers hybrid working along with competitive benefits.

Benefits

Bonuses

Pension

Healthcare

Wellbeing resources

Qualifications

• Experience with SEO industry programs and digital marketing.
• Ability to develop and execute successful SEO campaigns.
• Passion for digital strategies and strong communication skills.

Responsibilities

• Develop strategies to improve search engine rankings.
• Conduct technical SEO audits and implement fixes.
• Measure campaign performance and analyze results.

Skills

SEO

Digital Marketing

Google Analytics

Content Creation

Keyword Research

Technical SEO

Collaboration

Analytics Reporting

Tools

Google Analytics 4

Semrush

Google Search Console

Job description

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Client:

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

e185f30a7d68

Job Views:

25

Posted:

12.08.2025

Expiry Date:

26.09.2025

Job Description:

Why do we want you?

As an SEO specialist, you have a genuine interest in SEO and Digital Marketing and will have successfully developed and executed SEO campaigns.

You will have experience with SEO industry programs such as Google Analytics, along with experience with other aspects of marketing including social media and PPC.

As the SEO Specialist, you will be able to identify strategies, techniques, and tactics to increase visitors to our Mercia Group website(s) and achieve high rankings in search engine results pages (SERPs). You will also employ (UX & CRO) methods to convert visitors into active users, generating leads and sales.

About us

At Mercia, we enable accountancy and tax professionals to do business in the right way. We’re proud to be part of Wilmington PLC’s training and education division. If you’re looking for innovation, integrity, and teamwork, you’ll find them all here.

Job purpose, tasks, and responsibilities

As a Digital Marketing Specialist, you will support planning, execution, and optimization of online marketing activities, focusing on SEO strategies, website updates, on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy development.

Your goal will be to increase website visitors month on month and achieve high search rankings, employing UX & CRO methods to convert visitors into leads and sales.

You will collaborate with the Marketing Team on paid social media strategies, including Google AdWords, and work with the design team to ensure brand consistency online.

You will measure campaign performance, analyze results against KPIs, and recommend future actions.

Responsibilities:

• Develop strategies to improve search engine rankings.
• Research and implement SEO keywords.
• Conduct technical SEO audits and collaborate on website fixes.
• Optimize web pages for content, keywords, and UX.
• Monitor website analytics and report findings.
• Build and promote link-building campaigns.
• Coordinate with marketing to align digital campaigns.
• Identify content gaps and perform competitive analysis.
• Manage website architecture and stay updated on industry trends.
• Handle digital assets and tools like Google Analytics, Search Console, Semrush, etc.

Essential and desirable capabilities

Candidates should have experience in SEO, technical audits, content creation, keyword research, and familiarity with tools like Google Analytics 4 and Semrush. They should be passionate, collaborative, detail-oriented, innovative, and resilient, with strong communication skills.

Additional information

We offer hybrid working, benefits including bonuses, pension, healthcare, and wellbeing resources. We value diversity and support applicants with disabilities, guaranteeing interviews if criteria are met. Join Wilmington PLC and make an impact in our sector. Apply now.