Digital Marketing Campaign Manager

JR United Kingdom; North East; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading B2B services provider seeks a Digital Marketing Campaign Manager to lead and optimize multi-channel marketing initiatives. The role involves leveraging data analytics tools like GA4 and managing campaigns across Google Ads and LinkedIn. This position will be pivotal in driving membership growth and improving lead acquisition strategies.

Qualifications

• Experience in planning and executing B2B multi-channel campaigns.
• Hands-on skills with Google Ads and LinkedIn.
• Proficient in GA4 for data-driven decisions.

Responsibilities

• Develop and manage multi-channel digital marketing campaigns.
• Running and optimising Google Ads campaigns.
• Measuring the performance of email marketing and SEO.

Skills

Google Ads

LinkedIn Campaign Manager

SEO

Email Marketing

Data Analysis

Tools

Google Tag Manager

WordPress

GA4

Job description

Social network you want to login/join with:

Digital Marketing Campaign Manager, county durham

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Client:

Central Employment

Location:

county durham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Digital Marketing & PPC Campaign Manager, joining an established in-house Marketing, Comms and Events team.

As the digital marketing campaigns lead, youll be central to reporting and reviewing performance marketing and PPC analytics, helping us make strategic, data-driven decisions.

• Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.

• Running and optimising Google Ads campaigns with a firm grasp of search and display.

• Using Google Tag Manager to set up and manage triggers, tags and custom conversions.

• Setting up and reporting on campaign performance using GA4 and other analytics tools.

• Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.

• Driving and measuring the performance of email marketing, SEO, website optimisation and automations.

• Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.

• Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.

• Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.

• Support the continuous improvement of there acquisition strategy

Experience required:

Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.

Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.

Proficient with WordPress and web content management systems.

Experience setting up and managing Google Tag Manager and event tracking.

Proficient in GA4 and ability to make data led decisions.

Experience with paid LinkedIn campaigns, specifically on Lead generation, building audience lists on LinkedIn (matched audiences).

Ability to manage internal relationships and expectation across various levels of experience and seniority.

In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies