Digital Marketing Campaign Manager

United Gas & Power Limited; Guiseley; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading commercial Energy Supplier in the UK seeks a talented Digital Marketing Manager to lead the development and execution of innovative marketing strategies. This role offers an excellent opportunity to shape the marketing function, manage various campaigns, and drive the company's growth while being part of an inclusive culture.

Benefits

25 days annual leave (plus Bank Holidays)

Long-Term Service Benefit – additional day of leave every 5 years

Holiday Purchase Scheme – buy up to 5 additional days

Ongoing training & guidance

Health & Wellbeing program

Company social events

Qualifications

• At least 5 years’ experience in a digital marketing role.
• Experience of B2B marketing within a similar industry.
• Strong analytical skills and ability to interpret data.

Responsibilities

• Develop and execute the overall digital marketing plan.
• Manage digital marketing campaigns including SEO, PPC, and social media ads.
• Analyze campaign performance and optimize strategies.

Skills

Project Management

Analytical Skills

Digital Marketing Channels

Communication

Creative Thinking

Tools

Google Analytics

HubSpot

Tag Manager

Looker Studio

Job description

Guiseley, Leeds (Hybrid working available)

9-5

Overview

As one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, we are looking to recruit a talented, experienced and highly motivated Digital Marketing Manager based at our offices in Guiseley, Leeds.

This is an exciting opportunity to take a lead role in helping to shape our marketing function, driving the growth and expansion of our business. This role offers an excellent opportunity to manage multiple campaigns, develop innovative campaigns, and make a significant impact to the future of our business.

At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity or sexual orientation.

Responsibilities

• Develop and execute the overall digital marketing plan in line with the marketing strategy.
• Manage digital marketing campaigns including SEO, PPC, and social media ads.
• Coordinate with the Head of Marketing, the wider marketing team and other departments (particularly the sales department) to ensure cohesive marketing efforts.
• Analyse campaign performance and optimise strategies accordingly.
• Manage the digital marketing budget and allocate resources effectively across digital media channels.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Utilise analytics tools such as Google Analytics, Tag Manager and Looker Studio to track and report on campaign performance.
• Ensure that all marketing activities are aligned with the company's objectives and brand guidelines.
• Develop and implement strategies to increase website traffic and generate leads.
• Handle multiple campaigns simultaneously, ensuring each is executed on time and within budget.

The Individual

• At least 5 years’ experience in a digital marketing role, either in-house or agency.
• Experience of B2B marketing within a similar industry, or industry with similar challenges.
• In-depth understanding of digital marketing channels.
• Experience with automated/lead nurturing email platforms, such as HubSpot, Campaign Monitor etc.
• Experience with analytics tools (Google Analytics, Tag Manager, etc.).
• Excellent project management skills.
• Ability to handle multiple campaigns simultaneously and work under tight deadlines.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication skills, both verbal and written.
• Creative thinker with the ability to develop innovative marketing campaigns.
• Strong organisational skills and attention to detail.
• Ability to work independently and as part of a team.
• Driven to achieve results and exceed targets.

Join the Team

• Excellent salary based on your experience
• 25 days annual leave (plus Bank Holidays)
• Long-Term Service Benefit – Receive an additional day of annual leave every 5 years
• Holiday Purchase Scheme – Buy up to 5 additional days of leave per year
• Ongoing training & guidance provided
• A great working environment with a real team spirit
• Company social events
• Health & Wellbeing program with GP consultations, mental health support and discounted gym memberships.