Digital Marketing Assistant

Harris Fowler; Taunton; Remote; GBP 25,000 - 35,000; Full time

Job summary

A leading Personal Injury and Clinical Negligence law firm is seeking a digitally savvy Marketing Assistant. In this fully remote role, you'll manage PPC and social media campaigns to drive lead generation and enhance brand engagement. Your responsibilities will include optimizing campaigns, conducting keyword research, and improving online presence, making a tangible difference in the lives of clients seeking legal support.

Qualifications

• 1+ years' experience in a digital marketing role.
• Experience in running PPC or paid social campaigns.
• Strong understanding of PPC fundamentals.

Responsibilities

• Manage and optimise paid advertising campaigns focused on lead generation.
• Conduct keyword research and develop ad copy.
• Support campaign tracking using Google Analytics and conversion tools.

Skills

PPC Fundamentals

Social Media Best Practices

Analytical Skills

Client-Focused Mindset

Attention to Detail

Job description

We are a specialist Personal Injury and Clinical Negligence law firm looking for a digitally savvy Marketing Assistant with experience in PPC advertising and social media to help drive lead generation and brand engagement.

We are looking for someone passionate about performance marketing who wants to make a tangible difference in people’s lives by helping to promote legal services that support injured individuals and their families.

You will support the planning, execution, and optimisation of PPC and social media campaigns aimed at attracting potential claimants, increasing website conversions, and enhancing our online presence.

Job Description:

·Assist in managing and optimising paid advertising campaigns (Google Ads, Meta Ads, Bing) focused on lead generation for Personal Injury and Clinical Negligence services

·Conduct keyword research relevant to legal search terms and develop compelling ad copy that aligns with regulatory standards

·Support campaign tracking using UTM parameters, Google Analytics 4, and conversion tools (e.g. call tracking software, CRM)

·Help grow and develop the firm’s social media presence, producing content that is both professional and accessible

·Schedule and publish posts across a range of social media platforms, ensuring compliance with legal sector tone and guidelines

·Monitor campaign performance, prepare regular reports, and suggest improvements based on data analysis

·Collaborate with the wider organisation on content for landing pages, blogs, and client success stories

·Stay up to date with trends in digital marketing and advertising rules relating to legal services (e.g. SRA guidance, Google Ads policy for legal content)

·Stay up to date with competitor spend and activity, trends, and new platforms or ad formats

Person Specification

Essential:

·1+ years’ experience a digital marketing role

·Experience running PPC or paid social campaigns

·Strong understanding of PPC fundamentals

·Understanding of social media platform best practices

·Excellent written English and attention to detail

·Comfortable using analytics tools to report on performance

·Empathetic and client-focused mindset

·Organised and methodical

Desirable:

·Experience working in a legal or regulated professional services environment

·Familiarity with SRA or ASA advertising guidelines

·Basic knowledge of legal terminology (especially around personal injury and negligence)

NOTE: This job description is not intended to be all-inclusive. Employees may be requested to perform other related duties to meet the ongoing needs of the organisation.

This position is fully remote.