Digital Marketing Assistant

Axi Recruitment; Leeds; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An established industry player is seeking a creative and data-driven Digital Marketing Assistant to join their dynamic team. In this role, you will be responsible for planning and executing engaging email marketing campaigns, analyzing performance metrics, and enhancing customer segmentation strategies. Your contributions will directly impact marketing goals and drive subscriber engagement. This position offers a supportive environment with opportunities for professional growth, including access to industry training and certifications. If you're ready to make a meaningful impact in the world of digital marketing, this is the perfect opportunity for you!

Benefits

23 days holiday + Bank Holidays

Company pension scheme

Health and wellbeing support

Casual dress code

Staff discounts

100 welcome voucher

Free parking

Access to training and certifications

Flexible hours

Qualifications

• At least one year of experience in a digital marketing role.
• Strong copywriting, editing, and content development skills.

Responsibilities

• Plan and execute email marketing campaigns to drive engagement.
• Track KPIs and provide insights on campaign performance.

Skills

Digital Marketing

Data Analysis

Email Marketing

Copywriting

CRM Platforms

Google Analytics

Campaign Optimization

Project Management

Education

Degree in Marketing

Degree in Communications

Degree in Business

Tools

CRM Platforms

Google Analytics

Email Campaign Tools

Job description

Axi Recruitment is partnering with a well-known retail brand to find their next Digital Marketing Assistant!

Are you data-driven, creative, and ready to make an impact in a fast-paced environment?

Job responsibilities as a Digital Marketing Assistant will include:

• Plan and execute seasonal email marketing campaigns, supporting retention and trading objectives through segmentation, personalisation, and brand-aligned messaging.
• Track and report on key KPIs, providing campaign performance insights during weekly trading meetings. Use A/B testing and analytics to refine timing, content, and design.
• Enhance customer segmentation using engagement data and Bloomreach best practices to improve campaign targeting and relevance.
• Maintain and grow a healthy email and SMS database. Develop initiatives to increase opt-ins via digital, in-store, and partnership channels.
• Lead SMS channel growth, aiming for 100k opt-ins. Build and deliver seasonal plans that align with marketing goals and drive subscriber engagement.
• Support catalogue delivery by coordinating audience selection, production timelines, and approvals, in collaboration with the CRM Strategy Manager.

Qualifications:

• A degree in Marketing, Communications, Business, or a related field.

Requirements:

• At least one year of experience in a digital marketing role.
• Familiarity with CRM platforms, Google Analytics, and campaign tools.
• Excellent written and verbal communication.
• Strong copywriting, editing, and content development skills.
• Analytical with strong attention to detail.
• Creative problem-solving and campaign optimisation skills.
• Be organised, with effective time and project management.

Benefits:

• 23 days holiday + Bank Holidays.
• Company pension scheme.
• Health and wellbeing support.
• Casual dress code and inclusive company culture.
• Staff discounts.
• 100 welcome voucher.
• Free parking.
• Access to industry training, certifications, and learning platforms.
• Hybrid working, 2 days from home.
• Flexible hours and working schedule.

Axi Recruitment Ltd are a professional recruitment consultancy delivering high-quality recruitment services to our clients nationwide. We regularly receive a large number of applicants to our job advertisements, which impacts our ability to provide individual feedback. If you have not received a response to your application within 14 days of submission, we regret to say that you have been unsuccessful on this occasion.