Digital Marketing Assistant

Russell & Bromley; Greater London; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Russell & Bromley is seeking a Digital Marketing Assistant for their marketing team. This role focuses on supporting various digital campaigns, ensuring alignment with commercial goals and brand storytelling. Ideal candidates will have some experience in digital marketing and a passion for the fashion industry.

Qualifications

• 1-2 years' experience in digital marketing or e-commerce environment (fashion or retail preferred).
• Familiarity with digital channels: Paid Social, SEO, CRM.
• Proficient in Excel, with familiarity in analytics platforms.

Responsibilities

• Assist in setting up and executing digital campaigns across Paid Media and CRM.
• Support audience segmentation and reporting for CRM.
• Track performance across key KPIs.

Skills

Digital marketing

E-commerce

Data-driven campaigns

Customer acquisition

Paid Social

SEO

Tools

Excel

GA4

Emarsys

Job description

Location | Head Office, Kingly St, London

Workplace Type | Hybrid (2 Days WFH)

Contract | Full Time

About the Company

Russell & Bromley is the destination luxury fashion footwear & accessories brand for the everyday. A leading force in British fashion with over 40 stores operating across the UK and Ireland.

Combining European craftsmanship with a British glint in the eye, Russell & Bromley offers iconic style and on-trend design that empowers people to feel exceptional every day. Founded in Lewes in 1880, borne from a love story between Albion Russell’s daughter, Elizabeth, and George Bromley - today the business remains family-owned, operated, and proudly independent.

The Russell & Bromley business is entering an exciting period of growth with Vision 2030, an ambitious five-year roadmap to fuel our future success, under the leadership of CEO Andrew Bromley. Strategic actions that include a commitment to brand and product transformation, continued growth of our UK & IRE retail footprint, and accelerated international expansion. An exciting opportunity to join at a huge inflection point for the business, coinciding with the launch of our first seasonal collection with new Creative Director, Daniel Beardsworth-Shaw and the relocation of our Global HQ to Kingly St. W1 in the heart of Soho, now home to our in-house design, creative, and product studios. Do you want to be part of our next chapter?

About the Role

We’re looking for a Digital Marketing Assistant to join our growing in-house Marketing & E-commerce team. Supporting both our Performance Marketing and CRM functions, you’ll help deliver data-driven campaigns that support customer acquisition and retention across channels including Paid Social, Paid Search, SEO, Affiliates, Display and CRM.

Working closely with teams across E-commerce, Trading, and Creative, you’ll play a key role in ensuring campaign activity aligns with our commercial goals and brand storytelling.

Key responsibilities include:

• Assist with the setup and execution of digital campaigns across Paid Media and CRM
• Support with CRM audience segmentation, scheduling, and reporting
• Help track performance across key KPIs (e.g. traffic, CPA, ROAS, CR, open rates)
• Coordinate the briefing and delivery of creative assets to internal and external teams
• Work with agencies and partners like Meta, Google and our ESP to align timelines and performance
• Conduct competitor research and track emerging trends across digital platforms

About You

• 1–2 years' experience in a digital marketing or e-commerce environment (fashion or retail preferred)
• Basic understanding of digital channels, especially Paid Social, SEO, CRM, and Paid Search
• Proficient in Excel with some familiarity with GA4 and analytics platforms
• Well-organised, detail-oriented, and confident working in a fast-paced environment
• A collaborative team player with a proactive mindset and eagerness to learn
• Familiarity with Emarsys or other ESPs is a plus
• A passion for fashion, innovation, and digital engagement

Due to the high volume of applications, we regret that we will only be able to contact successful candidates within two weeks.

At Russell & Bromley we are an equal opportunities employer and we value diversity and inclusion in our team. We encourage applications from candidates with diverse backgrounds and identities. If you need any reasonable adjustments during the hiring process please let us know by email.