Digital Marketing Assistant

The Institute of Art and Ideas; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Private healthcare cashback

Cycle to Work

Gym membership

Festival ticket discounts

Job summary

The Institute of Art and Ideas (IAI) is seeking a proactive digital marketer to drive campaigns for IAI.tv and HowTheLightGetsIn Festival. You will manage social media, execute email marketing, and help with SEO and content creation. A strong academic background and clear communication are essential, with a genuine interest in philosophy and media.

Hybrid working options are available, with additional benefits and opportunities for PR involvement and professional growth within the organisation.

Qualifications

• Excellent written and verbal communication skills.
• Ability to write short, engaging copy for diverse audiences.
• Familiarity with digital marketing channels and best practices.

Responsibilities

• Develop and implement social media marketing campaigns.
• Execute email marketing campaigns and track performance.
• Assist with introductory SEO strategies and on-page optimization.
• Support copywriting and content creation for campaigns and campaigns pages.
• Contribute to PR campaigns and strategies as the role progresses.

Skills

Copywriting

Content creation

Social media marketing

Email marketing

Introductory SEO

Education

2:1 honours degree

Philosophy background (desirable)

Tools

Google Analytics

Job description

This is a remarkable opportunity to play a key role in the growth of a rapidly expanding and unique organisation - the Institute of Art and Ideas.

This role will span a number of projects, including IAI.tv - a one of a kind media outlet and home to thousands of videos, articles, courses, and events; and HowTheLightGetsIn Festival - the world's biggest festival of philosophy and music.

The successful applicant will have a wide range of digital marketing responsibilities, including but not limited to: social media marketing, email marketing and introductory SEO. There will also be opportunities for copywriting and content creation and to be involved in PR campaigns and strategies as your role progresses.

Applicants for this position will need to demonstrate exceptional academic results (min. 2.1 from a top university). You should be a good communicator (verbal and writing), with the ability to write short, accessible, and engaging copy. You should demonstrate a genuine interest in digital marketing, ideally with evidence of working on successful campaigns either in a professional role or to promote your own projects. Familiarity with analytics software such as Google Analytics would be highly advantageous. Some background in philosophy is highly desirable. We recommend candidates view IAI.tv content prior to interview as we are looking for a candidate that understands our ideas well enough to market them successfully.

You will need to show the ability to modify your style to fit the circumstances and the target audience, and to be responsive to web performance statistics. The role will enable you to develop and hone skills in publicity and social media, and requires a high level of intellectual rigor and creativity. Above all, we are looking for an individual with flair and drive who is excited by the work of the IAI.

At the IAI, we are focused on supporting your career progression and wellbeing. In joining our team, you will also become eligible for our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Cycle to Work, frequent company socials and biannual parties, gym and HowTheLightGetsIn festival ticket discounts, and more!

We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.