Digital Marketing Apprentice

Creative Alliance; Birmingham; On-site; GBP 14,000; Full time

Job summary

A digital marketing agency is seeking an enthusiastic Digital Marketing Apprentice to gain hands-on experience in AI-driven marketing. The position will involve training on ALCHEMY, REP, and INSIGHT systems while assisting in various marketing campaigns. Ideal candidates should have GCSE in Maths and English at Grade 4/C or above. This role offers a unique opportunity to learn and contribute to the agency's growth in a supportive environment.

Qualifications

• Enthusiastic and motivated individual.
• Curious with a desire to learn about AI in marketing.

Responsibilities

• Assist in planning, creating and implementing marketing campaigns across digital platforms.
• Contribute to the implementation of the Marketing strategy and plans.
• Support projects across Google, Meta, and websites.

Education

GCSE in Maths and English at Grade 4/C or above

Job description

Overview

Salary £13840 per year

Duration 18 months

Advert closing date 15/10/2025

Description

Bowler Hat are offering an amazing opportunity for someone that is enthusiastic and eager to gain hands-on learning in their ALCHEMY, REP, and INSIGHT systems. This is the chance to be part of a team building the future of digital marketing with AI.

We simplify your digital marketing by developing a plan that enables you to gain more customers.

Bowler Hat are looking for a curious and ambitious Digital Marketing Apprentice to join their team. This is an exciting opportunity to learn how marketing works in the age of AI and to be part of building the systems that will shape its future.

You’ll gain hands-on experience while contributing to our in-house frameworks and tools:

• ALCHEMY a website planning methodology, book, and AI tool
• REP a digital marketing planning framework, book, and AI tool
• INSIGHT an analytics framework and methodology to drive marketing success

Alongside training, you’ll support projects across Google, Meta, websites, analytics, and more helping businesses navigate and flourish in an AI-driven world.

Primary Focus Areas

• AI in Marketing understanding how AI is transforming advertising, targeting, and strategy.
• Google learning how to run campaigns across Google Ads, Search, and Performance Max.
• Meta creating and testing campaigns on Facebook and Instagram.
• Websites planning effective, strategic websites using the ALCHEMY methodology.
• Analytics & Insight using our INSIGHT framework to turn user data into decisions.

Secondary areas

• Other social platforms LinkedIn, TikTok, and emerging channels.
• Other online advertising beyond Google and Meta.

Note: This is not a social media management role.

Entry requirements

You need to have a GCSE in Maths and English at Grade 4/C or above.

Training to be provided

You will be completing Level 3 Multi-Channel Marketer Apprentice.

As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. You will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.

Training delivery

Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Creating your Portfolio
• Marketing Principles & Theory
• Branding Theory and Effective Communication
• Understanding your Audience & Customer Journey
• Research Methodologies and Competitor Analysis
• Understanding Business Vision and Objectives
• Budget Management Understanding ROI
• Marketing Campaign Planning and Scheduling
• Marketing Plan Implementation
• Content Creation: Planning and Development
• Content Creation: Tools (Practical)
• Copywriting Persuasive writing techniques
• Quality, Standards and Legislation
• SEO: Introduction
• CMS/WordPress & Cornerstone Content
• Metrics & Analytics: Measurement tools
• Reports & Optimisation: Google Analytics

The Multi-Channel Marketer apprenticeship includes an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Things to consider

You need to ensure that the employer is within a commutable distance on a daily basis.

Skills Required

Array

Future prospects

Bowler Hat are looking for an enthusiastic and motivated Apprentice who has the potential to become a long term employee and/or progress up to a Degree Apprenticeship in Marketing.

Hours and location

Hours per week 35.25

Working week 9 till 5 Monday to Thursday and 9 till 4 Friday with 45 minutes lunch each day

Apprenticeship standard Multi-channel marketer (Level 3)

Birmingham, Birmingham, United Kingdom, B9 4AT

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