Digital marketing and social media manager

Peebles Media Group; Scotland; On-site; GBP 25,000 - 30,000; Full time

Job summary

Join Peebles Media Group as a Digital Marketing and Social Media Manager for Tie the Knot Scotland. In this role, you will enhance brand presence by driving traffic on digital platforms, creating content, and engaging with a growing audience. If you’re passionate about weddings and skilled in digital marketing, this is your chance to make an impact!

Qualifications

• Minimum 2 years experience in digital marketing or similar roles.
• Excellent working knowledge of Google Analytics 4.
• A solid understanding of SEO strategies.

Responsibilities

• Drive and grow traffic to the website and directory.
• Produce well-written, SEO-focused articles.
• Create and schedule content across social media platforms.

Skills

Digital marketing

Content creation

Social media management

SEO

Analytics

Education

Degree in Marketing, Journalism or related field

Tools

Google Analytics 4

Umbraco CMS

Photoshop

Canva

Job description

Digital marketing and social media manager

Digital marketing and social media manager

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Are you an experienced, creative and results-driven digital marketing professional, content creator or online journalist ready for a fresh challenge? Do you have a passion for social media and a positive, enthusiastic attitude?

An exciting opportunity has arisen to join Peebles Media Group – Scotland’s leading independent publisher – as digital marketing and social media manager on its wedding title, Tie the Knot Scotland.

Scotland’s number one wedding title is filled with advice and inspiration to make planning a Scottish wedding stress-free and fun. It connects couples to the suppliers they need to know about and shines a spotlight on the best venues across the country.

The role of digital marketing and social media manager works closely with the advertising and editorial teams and is responsible for creating and optimising digital content and output, making sure it follows brand standards and grows traffic and engagement across all social and web channels.

You will come on board at an exciting point in the title’s evolution as it continues to implement a new digital strategy that's full of opportunities for growth and innovation.

What you will be doing

Working as part of the brand’s small team, you’ll be responsible for:

• Taking a lead role in driving and growing traffic to Tie the Knot Scotland’s website and custom-built directory
• Using Google Analytics 4 to monitor, analyse and report website and campaign statistics and trends to internal stakeholders and clients
• Producing accurate, well-written articles with a focus on SEO on wedding-related topics
• Planning, creating and scheduling engaging multi-platform content in a consistent voice across the brand’s social media channels, with a particular focus on short-form video content
• Monitoring messages, comments and tagged posts across social media channels and implementing the appropriate responses and proactive initiatives
• Growing followers and engagement across all social channels via paid and organic campaigns and creative ideas
• Working with the editorial and advertising teams to develop social media strategy and calendar
• Acting as a social media advocate and brand guardian, providing social media guidance/ knowledge to the wider team as required
• Liaising with advertising clients to fulfill digital packages and support business objectives, including paid-for social media campaigns, bespoke newsletters, online advertorials and more
• Identifying future opportunities for content and revenue streams across all digital platforms
• Filming and editing video content for social media, making use of the latest trends and trending audio
• Managing website content and directory-related admin

What we are looking for from you

The role is full time and office based (35 hours per week, Mon-Fri).

You’ll have:

• Minimum 2 years experience working as a digital marketing professional, content creator, online journalist or similar with proven track record of growing engagement, traffic and followers across a variety of digital platforms
• Excellent working knowledge of Google Analytics 4
• Competence in using a content management system (ideally Umbraco), design and image editing tools (e.g. Photoshop and Canva), and a variety of social media scheduling apps
• A solid understanding of SEO strategies, tools and implementation of such, including an awareness of how to optimise content for AI
• The ability to write clean and compelling copy, whether for short-form captions or long-read articles, and the confidence to edit others’ copy for SEO
• An aptitude for filming and editing video content and turning it into captivating visual stories
• Your finger on the pulse when it comes to social media – you’ll know what trends to tap into and demonstrate a passion for engaging current followers and building new audiences
• Superb organisation and admin skills with the ability to juggle multiple projects/features at a time
• Lots of creative ideas, a solutions-based approach, attention to detail and the ability to work proactively and accurately under pressure
• Enthusiasm and initiative and, ideally, an interest in weddings, celebrity, fashion and lifestyle content

Salary: around £25,000-£30,000, depending on experience.

Closing date: 16th July 2025 .

In-person interviews are likely to take place the week of 28th July.

To apply, please email a CV, cover letter and links to five pieces of online/social media content that you’ve been responsible for to:

Beth Forsyth, editor of Tie the Knot Scotland magazine ([e-mail]).

Email subject should be 'Digital marketing and social media manager application'.

Your cover letter should say briefly why you should be considered for the role and what excites you about weddings in Scotland.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Book and Periodical Publishing

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