Digital Marketing and Social Media Executive, East Africa Corridor

Diaspora Insurance; Birmingham; Hybrid; GBP 25,000 - 30,000; Full time

Job summary

An innovative firm is looking for a passionate Digital Marketing and Social Media Executive to join their dynamic marketing team. In this role, you will focus on engaging the East African communities in the UK, driving traffic, generating leads, and crafting compelling content. You will have the opportunity to develop and implement digital marketing strategies, manage social media campaigns, and analyze market trends to ensure the brand stays ahead. If you are creative, enthusiastic, and eager to make a significant impact, this is the perfect opportunity to advance your career in a supportive and ambitious environment.

Qualifications

• Degree in digital marketing/marketing/sales from a reputable university.
• Hands-on experience in social and digital adverts and promotions.

Responsibilities

• Drive traffic to the website and generate hot leads.
• Develop and implement digital marketing strategies across various platforms.
• Create and manage engaging online content and campaigns.

Skills

Digital Marketing

Social Media Management

Copywriting

Content Marketing

SEO

Email Marketing

Influencer Management

Market Analysis

Lead Generation

Education

Degree in Digital Marketing/Marketing/Sales

Tools

Google Analytics

Google AdWords

WordPress

Job description

Salary: £25, 000 – £30, 000 (depending on experience)

Location: Birmingham, United Kingdom

Job type: Permanent

Hybrid working

Required: UK driver’s licence

The Role

Are you confident, enthusiastic, and digitally savvy? Are you seeking a new challenge where your talents will be fully utilized in a dynamic environment? Are you a creative person who is able to create compelling and engaging content? If so, we have an exciting opportunity for you.

Diaspora Insurance is seeking a passionate, outgoing, and driven Digital Marketing and Social Media Executive to join their marketing team focusing on the East African communities in the United Kingdom (East Africa Corridor). You will be joining a dynamic and ambitious firm focused on making a huge impact on the African diasporas in terms of managing their insurable risks.

Key Responsibilities

The key responsibilities of a Digital Marketing and Social Media Executive include, but are not limited to:

1. Driving traffic to the website and generating hot leads.
2. Developing and implementing digital marketing strategies across digital functions of SEO, PPC, and Social Media, Influencer and email marketing.
3. Developing and managing digital and social media campaigns to generate leads.
4. Creating and executing SMS and email-based marketing campaigns.
5. Market analysis and intelligence.
6. Developing engaging online content including videos, video scripts, graphics, infographics, web pages, ebooks, and blogs; monitoring and analysing content success.
7. Adverts copywriting and scripting.
8. Influencer recruitment, management, and deliverables tracking.
9. Working on SEO of the website pages and driving traffic to the website.
10. Track the website traffic flow and provide internal reports regularly.
11. Creating and managing link-building strategies, content marketing strategies, and social media presences.
12. Researching and identifying new digital marketing trends and ensuring that the brand is in front of the industry developments.
13. Effectively manage third-party providers.
14. Attending events to create content.

The Company

At Diaspora Insurance, we pride ourselves in providing specialist and bespoke risk solutions to transnational citizens otherwise called Expatriates or Diasporans. Diasporans’ personal and family protection needs, be it funeral cover, medical insurance or specialist international students’ medical insurance, are diverse and complex. At Diaspora Insurance, your global family protection needs are our sole focus.

The Person

The key skills and qualities of a Digital Marketing and Social Media Executive are:

1. Degree in digital marketing/marketing/sales from a reputable university.
2. Keen and passionate about marketing and willing to learn new things.
3. Social Media, Copywriting, and content marketing skills essential.
4. Deep knowledge of the East African diaspora communities (Kenya, Uganda, Tanzania, Rwanda) in the UK is a key advantage.
5. Leads nurturing through email and other channels.
6. Hands-on social and digital adverts and promotions are essential.
7. Keyword research is essential.
8. Experience in influencer management.
9. Working knowledge of Google Analytics, Google AdWords, and Google suite of tools.
10. Website management with knowledge of WordPress is desirable.
11. Understanding of SEO.

If you are keen on joining this exciting, forward-thinking company and taking the next step in your career, then please email us your CV at [e-mail].