Digital Marketing and Communications Manager

Charity People; Greater London; Hybrid; GBP 18,000 - 22,000; Part time

Job summary

Strawberry Hill House & Garden is seeking a part-time Digital Marketing and Communications Manager to lead digitally driven campaigns that grow audiences and visitation. You will promote the cultural programme, create compelling content across channels, and support fundraising and audience development.

The role is 0.6 FTE with a hybrid pattern between home and the Twickenham site, ideally two on-site days weekly. Applications close Nov 2, with interviews soon after.

Qualifications

• Demonstrable experience planning and delivering marketing campaigns.
• Strong digital marketing knowledge incl. paid social, email, SEO and campaign optimisation.
• Excellent copywriting and proofreading with clear promotional messages.
• Experience maintaining website content and online booking or ticketing information.

Responsibilities

• Develop annual marketing and communications plan and campaign calendar.
• Deliver integrated campaigns for the cultural programme and visitor experiences.
• Use audience data to grow audiences and inform campaigns.
• Plan and optimise paid digital campaigns with clear objectives and budgets.
• Manage promotional activity across digital channels.
• Create and coordinate social-media content.
• Develop email campaigns and newsletters with segmentation and data practices.
• Apply SEO and listings to improve visibility and conversions.
• Coordinate external communications and media relations support.
• Maintain contacts for press, listings, tourism, and community.
• Support donor acknowledgements and fundraising communications.
• Maintain website and ticketing information including booking links.
• Manage website administration and content for exhibitions and events.

Skills

Marketing campaigns

Digital marketing

Paid social advertising

Email marketing

SEO

Copywriting

Website maintenance

Analytics / data

Canva

Adobe Creative Cloud

Meta Ads Manager

Google Analytics

CMS

Tools

Meta Ads Manager

Google Analytics

CMS

Job description

Charity People is delighted to be supporting Strawberry Hill House and Garden in Twickenham to recruit for a part time Digital Marketing and Communications Manager to join the organisation as they embark on an exciting programme into 2027.

About Strawberry Hill House and Garden

Strawberry Hill House & Garden is one of the UK's most remarkable heritage attractions - created by Horace Walpole in the 18th century and celebrated internationally as Britain's finest example of Georgian Gothic Revival architecture.

For more than 250 years, the House and its beautiful gardens have welcomed visitors to explore a unique blend of history, art, architecture and culture. Today, as an independent charity, Strawberry Hill House & Garden delivers an inspiring programme of exhibitions, events, learning opportunities and community engagement, while caring for an important collection and a nationally significant historic site just a short distance from central London.

Part time Digital Marketing and Communications Manager
Contract: Permanent, part time position working 0.6 FTE, with flexibility for the postholder to work their hours across three or more set days.
Salary: £34,000 per annum FTE, £20,400 for three days per week
Location: Hybrid role between home and Strawberry Hill House in Twickenham, with ideally at least two days per week on site
Closing date for applications: 9am on Monday 2nd November
Interviews: Interviews will be held week commencing 9th November, date TBC

As Digital Marketing and Communications Manager, you will develop creative, digitally led campaigns that grow and diversify Strawberry Hill's audiences, increase visitation and participation, and support income generation. You will promote the House and Garden's cultural programme and visitor experiences, create compelling content across a range of channels, and strengthen Strawberry Hill's profile and engagement with audiences.

Core responsibilities within your role will be to:

• Develop annual marketing and communications plan and campaign calendar aligned with the strategy, audience priorities and income targets
• Deliver integrated campaigns for the cultural programme and visitor experiences
• Use audience research, segmentation, visitor insight and booking data to build and diversify audiences and shape campaigns
• Plan, deliver and optimise paid digital campaigns across Meta and other appropriate platforms, with clear objectives, audiences, budgets and conversion measures
• Manage promotional activity across Strawberry Hill's digital channels
• Create, adapt and coordinate promotional social-media content across platforms
• Develop and deliver email campaigns and newsletters, maintaining effective audience segmentation, consent and data-management practices
• Apply appropriate SEO, search, listings and referral techniques to improve visibility and conversion
• Coordinate external communications, including press releases, media information and liaison with media-relations support where relevant
• Maintain press, listings, tourism and community contacts
• Support communications for Members, patrons, donors, fundraising and funder acknowledgements
• Maintain accurate website, visitor, event and ticketing information, including event pages, campaign landing pages and booking links
• Manage website administration and content creation including exhibitions, events, and ticketing via the museum's ticketing platform

Key experience and skills we're looking for is as follows:

• Demonstrable experience of planning and delivering effective marketing and communications campaigns
• Strong practical knowledge of digital marketing, including paid social advertising, audience targeting, email marketing, SEO and campaign optimisation
• Excellent copywriting, proofreading and verbal communication skills, with the ability to produce clear promotional messages and calls to action
• Experience of maintaining website content and online booking or ticketing information
• Confidence using audience research and campaign data to support audience development and make practical recommendations
• Ability to prioritise a varied workload, coordinate input from colleagues, meet fixed deadlines and work collaboratively in a small organisation.
• Familiarity with Canva or Adobe Creative Cloud

Desirable experience:

• Hands-on experience of Meta Ads Manager, Google Analytics, and content-management systems
• Experience in photography or videography
• Experience managing marketing budgets, external designers, printers or media suppliers
• Understanding of SEO, digital user journeys and conversion optimisation

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

We want to encourage applicants with a diverse range of backgrounds to apply. In particular, those with lived experience of racial inequity, disability, or poverty.