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Digital Marketing Analyst

Parsley Box

City of Edinburgh

Hybrid

GBP 35,000 - 40,000

Full time

3 days ago

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Job summary

A leading company in meal delivery is seeking a Digital Marketing Analyst to enhance their digital marketing strategies. This role focuses on revenue growth through analytical insights, SEO optimization, and performance reporting across various digital channels. The position offers flexible, hybrid working and a competitive salary.

Benefits

6% company pension contribution

Private Medical Insurance

Life insurance at 2x salary

33 days annual leave

2 wellbeing days per year

Flexible working options and use of office

Modern workspace with gym access

Qualifications

4+ years' experience in digital marketing or marketing analytics.
Advanced knowledge of SEO best practices.
Strong experience with Google Analytics and BI tools.

Responsibilities

Manage and optimise web content for improved search engine rankings.
Conduct keyword research and implement SEO strategies.
Analyse performance across all digital marketing channels.

Skills

SEO

Analytical skills

Digital marketing

Performance marketing

Business intelligence

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Looker Studio

Google Tag Manager

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We’veestablishedourselves as one of the market leaders in the meal delivery category, promoting and supporting healthy ageing by making mealtimes for the over 65s easier and more enjoyable.

Our mission is to supporthealthy ageingand make Parsley Box the brand of choice for this demographicand our online presence is core to helping us achieve this.

What we're looking for

As the Digital Marketing Analyst, you will drive revenue growth through strategic analysis, content optimisation, and performance reporting. This role combines technical expertise in SEO, AI discoverability, and business intelligence with analytical skills to optimise our digital marketing efforts across all channels.

The role is based in Edinburgh, with hybrid working available (minimum of 3 days in the office).

You'll be responsible for:

Manage and optimise web content to improve search engine rankings and AI discoverability across platforms
Conduct keyword research and implement SEO best practices to increase organic traffic
Monitor traffic sources and track backlinks to identify opportunities for growth
Optimise content for AI-powered search engines and voice search technologies
Collaborate with in-house and agency content writers to ensure all digital assets are optimised for maximum visibility
Implement technical SEO improvements and coordinate with the in-house tech team as needed
Analyse website user behaviour and recommend changes to website navigation, landing pages, and UX to improve conversion rates for orders and catalogue requests
Analyse performance across all digital marketing channels, including paid search, social media, email, and organic search
Identify growth opportunities and optimisation strategies for each marketing channel
Conduct A/B testing and multivariate testing to improve campaign performance
Track customer journey and attribution across multiple touchpoints
Provide actionable insights to drive customer acquisition, retention, and revenue growth
Monitor competitor activities and industry trends to inform strategic decisions

Business Intelligence & Reporting

Design, build and maintain BI dashboard using tools such as Google Analytics and Looker Studio
Create automated reporting systems to track campaign performance against established KPIs and targets
Develop historical performance benchmarks and trend analysis reports
Prepare executive-level reports and presentations on marketing performance and ROI

Data Analysis & Strategic Insights

Use Google Analytics, GA4, Tag Manager and MailChimp to monitor campaign and site performance, and extract meaningful insights
Identify patterns, trends, and opportunities in marketing data to inform strategic decisions
Develop predictive models to forecast campaign performance and budget allocation
Make data-led recommendations for improvement to acquisition and retention marketing campaigns, and channel strategy

Experience & Skills required:

4+ years' experience in a digital marketing, performance marketing or marketing analytics role in a growth e-commerce business
Advanced Google Tag Manager implementation, including custom events, triggers, and variables for e-commerce tracking
Solid working knowledge of GA4, particularly enhanced e-commerce reporting and customer audience creation, and SEO tools
Understanding of AI’s impact on search
Experience with programmatic SEO to generate landing pages
Experience with server-side tracking and first-party data strategies to improve data accuracy and maintain security and privacy compliance
Experience with building and maintaining BI dashboards such as Looker Studio
Technical depth to work with the in-house Tech team to implement the recommendations from the Digital Agency
Critical thinking skills, highly numerate, and creative thinking to support problem-solving
Good communication skills and ability to work independently and cross-functionally
Organised with strong attention to detail

What we offer:

Salary up to £40,000 (depending on experience)
6% company pension contribution(you contribute 5%) to help you plan for your future.
Private Medical Insurance.
Life insurance at 2x salary.
33 days annual leave including public holidays. Annual leave increases by 1 day after 2, 4 and 6 years’ service.
2 wellbeing days per year to proactively support your physical and mental wellbeing.
Flexible working options including use of the office and working from home up to 2 days a week.
Option to purchase additional annual leave, cycle to work and health screening through our salary sacrifice portal.
Modern workspace with onsite parking, café, free gym access, changing rooms with drying lockers, free fruit, lunches and excellent coffee.
Funded health screening for over 50s.
Employee assistance helpline access for support at challenging times.

We’re actively building diverse and inclusive teams and welcome applications from everyone, including people of all ages. CVs are great, but we place more importance on who you are and how you can play your part in the success of Parsley Box. If you need any special assistance at any stage of our recruitment process, please just let us know and we’ll happily make any adjustments.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Management and Manufacturing
Industries
Food and Beverage Services

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