Digital Marketing Activation Manager (d/f/m) – Amazon Europe

Essity; Dunstable; On-site; GBP 77,000 - 112,000; Full time

Job summary

Essity seeks a senior marketing leader to own demand generation and performance across Amazon Europe. You will define activation strategies, drive end-to-end campaigns, and optimize ROI across markets, influencing agency partners and internal teams.

The role requires 5–8+ years in e‑commerce/performance marketing, expert knowledge of Amazon tools, and strong analytical skills. Based in Europe with global collaboration and a fast-paced, matrix environment.

Qualifications

• 5–8+ years of experience in e-commerce, retail media, or performance marketing including 3+ years of proven end-to-end ownership of Amazon (1P) marketing performance
• Strong track record of delivering measurable commercial impact (revenue growth, ROI, profitability)
• Deep expertise in the Amazon marketing ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central) and advanced usage of AI tools
• Experience steering agencies and owning performance delivery end-to-end
• Fluent in English

Responsibilities

• Own end-to-end demand generation and marketing performance across Amazon Europe with accountability for growth, profitability, and ROI
• Drive full-funnel performance across traffic, conversion, and retention, including budget allocation across advertising, promotions, and other channels
• Define and lead full-funnel advertising strategy spanning Sponsored Ads, DSP, and external traffic while coordinating with agencies and suppliers
• Own promotions and commercial activation, including annual promotional planning and calendar alignment with commercial priorities
• Elevate content and conversion performance by roadmap for product content and run A/B tests
• Ensure cross-functional marketing execution with agencies and Amazon partners
• Leverage data and AI to improve marketing performance and scale across markets
• Define, scale, and evolve frameworks and best practices across countries and categories

Skills

Amazon marketing

Performance marketing

Data analysis

Excel/BI tools

Education

Bachelor’s or Master’s degree in Marketing/Business

Tools

Excel

BI tools

Job description

Are you ready to help shape the future of e‑commerce for a leading global hygiene and health company? Want to make an impact across multiple European markets?

About The Role

This role owns demand generation and marketing performance for Amazon Europe, one of the strategic growth channels for Tork. This includes defining and executing the full-funnel activation strategy across markets, through advertising, promotions, and content, with the objective of delivering profitable, scalable growth. This is a senior individual contributor role with regional ownership, operating at the level of a manager in scope and impact. You will not only execute campaigns. You will define how Tork wins in Amazon marketing at scale.

We’re looking for a highly driven, ownership-oriented professional who thrives in a fast-paced, performance-focused environment. If this is you, we’d love to talk.

What You Will Do

• Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI. Translate commercial objectives into clear activation strategies, performance targets, and investment decisions
• Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization across advertising, promotions, and other channels
• Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, while steering agency, challenging proposals, and ensuring high-quality execution and optimization
• Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact
• Elevate content and conversion performance, by defining the roadmap for best-in‑class product content, driving structured test-and-learn programs (A/B testing), and setting standards for localization and scalability
• Ensure cross-functional marketing execution, aligning commercial, marketing, and supply, and driving strong ownership across agencies and Amazon partners
• Continuously improve marketing performance and ways of working, leveraging data, AI tools, and insights to drive decision-making, performance gains, and scalability across markets
• Define, scale, and evolve frameworks, standards, and best practices across countries and categories, embedding learnings and acting as the internal benchmark setter for Amazon marketing performance

Who You Are

• Bachelor’s or Master’s degree in Marketing, Business, or related field
• 5–8+ years of experience in e-commerce, retail media, or performance marketing including 3+ years of proven end-to-end ownership of Amazon (1P) marketing performance
• Strong track record of delivering measurable commercial impact (revenue growth, ROI, profitability)
• Deep expertise in the Amazon marketing ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central) and advanced usage of AI tools
• Experience steering agencies and owning performance delivery end-to-end
• Demonstrates strong ownership, with accountability for outcomes, investment decisions, and performance
• Strong analytical mindset, translating data into clear business decisions (Excel, BI tools)
• Confident communicator, able to influence stakeholders and defend plans, performance, and trade-offs
• Structured and outcome-driven, with a proactive mindset and ability to operate in a fast-paced, international matrix environment
• Fluent in English

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

More About Position

This position is based in Madrid, Spain, or alternatively in Mannheim, Hamburg, or Munich, Germany, Saint‑Ouen, France, Dunstable or Didsbury, UK, Zeist, Netherlands, Legnano, Italy or any other relevant office in Europe.