Digital Marketer

CATAGEN LIMITED - a Net Zero Technologies company; Belfast; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading Net Zero Technologies company in Belfast seeks a dynamic Digital Marketer to elevate brand awareness and drive growth. The role requires expertise in multi-channel marketing, market research, and campaign management, supporting innovative environmental solutions. Join a team dedicated to making a positive impact through technology.

Qualifications

• At least 1 years’ experience in a digital marketing role.
• Proven ability to create engaging content across platforms.
• Experience in planning and executing a marketing campaign to generate leads.

Responsibilities

• Planning and execution of multi-channel marketing campaigns for Lead Generation.
• Conduct market research to identify opportunities and support sales initiatives.
• Work closely with the sales team to nurture leads through to revenue.

Skills

Analytical Skills

Communication

Project Management

Tools

Google Analytics

WordPress

Hubspot

Job description

About CATAGEN

CATAGEN is on a mission to clean and decarbonise the air through innovative technologies. As

a leader in catalyst ageing and aftertreatment system testing, we help OEMs ensure

compliance with legislation and deliver environmentally sustainable solutions. Our patented,

electrically driven gas reactor is revolutionising the industry by offering cost-effective, fossil-free

alternatives, saving partners 98% in CO2 emissions.

We are seeking a dynamic Digital Marketer to join our team. In this role, you will focus on

driving brand awareness, generating leads, and engaging potential customers through targeted

marketing strategies, playing a key role in supporting business growth and success

Position Responsibilities

• Planning and execution of multi-channel marketing campaigns for Lead Generation.

• Collaborate with the team to develop technical content, including newsletters, blogs, guides,

webinars, email campaigns, and social media posts

• Conduct market research to identify opportunities, generate leads, and support sales

initiatives

• Maintain and update the company website using WordPress, ensuring high SEO performance

• Organise and promote events such as webinars, podcasts and exhibitions

• Use Google Analytics or similar tools to provide actionable insights on campaign

performance and user behaviour

• Work closely with the sales team to nurture leads through to revenue, ensuring alignment

between marketing and sales efforts

• Present new ideas for innovative marketing platforms, strategies, and content to drive growth

• Keeping the CRM tool (Hubpsot) up to date, managing contacts, lists and monitoring &

Reviewing campaigns

• Plan, create, and manage Google Ads and LinkedIn Ad campaigns, analysing conversions to

optimise performance

Essential Criteria

At least 1 years’ experience in a digital marketing role

• Experience in Market Research and Lead Generation

• Experience in planning and executing a marketing campaign to generate leads

• Proven ability to create engaging content across platforms

• Proficiency in using Google Analytics for insights and reporting

• Familiarity with WordPress or similar CMS platforms for website updates

• Knowledge of email marketing tools and practices

Skills & Competencies:

• Ability to analyse data to drive improvements in campaign performance

• Excellent written and verbal communication skills

• Strong organisational skills to manage multiple projects effectively

Desirable Criteria

• Experience in B2B marketing, particularly in technical or industrial sectors

• Hands-on experience with marketing CRM tool - Hubspot

• Graphic design ability and experience of using Adobe programmes

• Video creation and Editing skills

• Experience managing and optimising Google Ads and Linkedin Ads and

tracking performance

• Understanding of SEO principles