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About us:
Puttshack is an upscale, tech-infused mini golf experience that appeals to
everyone. More than just indoor mini golf, Puttshack leans on its
ground-breaking technology to elevate the game, while also serving world-class
food and full bar in a cool environment. The Puttshack experience is really all
about having fun – and doing something fun – together.
Our
Vision - To be the
universal answer to the question ‘Where should we get together’
Our
Mission - To
create lasting memories for people of all generations through a shared,
world-class entertainment experience
Our
Values:
Bring your
‘A’ game - We strive for excellence in everything we do
Lead the
Way - Our associates (staff) embrace and are inspired by change
Own the
Fun - We revel in our guests’ enjoyment
Care
Deeply - We take great care of our guests, our associates and the communities
we call home
Locations: Puttshack
HQ
Working
Hours: 45 hours per week, Monday to Friday
with occasional weekend work
Pay
Range: DOE (basic) + discretionary
bonus
Reports
to: Marketing & Sales
Director
Role
Overview
We are
seeking an experienced, commercially driven Digital Manager to oversee the
planning, execution, and optimisation of our digital strategy. This pivotal
role is responsible for using data analytics to drive digital marketing
performance, optimising our digital customer experience, as well as leading
e-commerce and conversion initiatives across our owned and paid channels.
You’ll collaborate cross-functionally to ensure that digital activities are
aligned with brand goals and commercial KPIs.
Responsibilities:
- Develop
and implement the UK's digital marketing strategy, including paid media, website,
social media, CRM and other digital channels - Manage
the Puttshack UK CRM and PS Perks loyalty programmes (including customer
journeys, the database management, segmentation and reporting of the programmes) - Collaborate
with cross-functional team to ensure that broader marketing initiatives are
integrated across all channels and that digital initiatives are integrated into
the business - Own
the UK digital marketing budget (CRM, Digital Paid Media and Web), working
closely with finance to make sure budgets are managed and tracked effectively - Manage
the UK Digital Agency to deliver a calendar of paid media digital campaigns
that are optimised, on brand and deliver full funnel results - Lead
the development, creation and execution of the company's content marketing
strategy, ensuring that content and presence is optimised for search engines
and social media platforms and aligned with business objectives. - Review
and lead any integration of new digital systems, ensuring the UK business needs
are met and systems fit for purpose - Ensure
Puttshack UK is compliant with GDPR laws at all digital touchpoints, managing
UK Perks and PS Cloud databases to high data hygiene standards - Drive
the growth of PS databases, ensuring all touchpoints are continually optimised
to help hit digital targets - Management
of digital coupon codes for in-venue activations - Delivery
of comprehensive monthly trade reporting and adhoc reports on all digital activity using
tools such as Google Analytics, Google Tag Manager, and data dashboards;
deliver insights and recommendations for continuous improvement - Oversee
the design and development of the company's digital assets, including website
and social media channels, ensuring they are user-friendly, engaging, and
aligned with brand guidelines. - Stay
up to date with digital marketing trends and technologies and recommend new
strategies and tactics to enhance Puttshack’s digital presence.
Requirements:
- Proven
experience in a digital management role (+5 years), preferably within the
hospitality or entertainment industry - Experience
with content management and CRM systems (Wordpress, Braze and Punchh) - Strong
analytical skills, with the ability to analyse and interpret complex data sets
to inform decision-making. - Excellent
communication skills, with the ability to articulate complex concepts and
strategies to stakeholders at all levels of the organization. - Deep
understanding of digital marketing channels, technologies, and best practices,
including SEO, SEM, email marketing, social media, mobile, and web development. - Creative
problem solver with the ability to think strategically and execute tactically. - The
Company reserves the right in its absolute discretion to add to your duties or
amend this job description at any time. - In
addition to the above duties you will carry out such other duties as the
Company reasonably directs from time to time. - Free
golf & 50% discount on food and drink for up to 6. - Hybrid
working - Discretionary
annual bonus - Onboarding
plan to set you up for success! - Access
to continuous development through a blended learning approach. - The
option to join Puttshack’s Private Medical Insurance - Access
to Medicash – Our health Cash back benefits platform! Includes, Dental Cover,
gym discount, specialist health consultations, health screening, virtual GP,
Employee assistance program, medicash discount perks and much more! - Private
Medical insurance - Enhanced
maternity & Paternity - Refer
a friend – Up to £500 referral fee* (T&Cs apply) - Generous
expense policy* (T&Cs apply) - Enrolment
to our communication community – PuttApp - Wagestream
membership - access 50% of your wages as you work, building pots and financial
support.
If your skills, experience and core values align with this opportunity & ours, we encourage you to apply and become a part of our team, where your skills and passion can make a real impact.