Digital Manager

Puttshack; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Puttshack seeks a knowledgeable Digital Manager to enhance their digital strategy through data-driven decisions and channel integration. This role emphasizes collaboration and budget management to uplift customer experiences while delivering outstanding digital performances within the hospitality and entertainment sectors.

Benefits

Free golf

50% discount on food and drink for up to 6

Discretionary annual bonus

Private Medical Insurance

Enhanced maternity & paternity leave

Gym discounts and health cash back

Refer a friend bonus

Qualifications

• 5+ years in digital management, preferably in hospitality or entertainment.
• Strong analytical skills for data interpretation.
• Deep understanding of digital marketing practices including SEO and SEM.

Responsibilities

• Develop the UK's digital marketing strategy across various channels.
• Manage Puttshack UK CRM and customer loyalty programmes.
• Oversee creative execution of digital assets and campaigns.

Skills

Analytical skills

Digital marketing

Communication

Problem solving

Content management

Tools

Wordpress

Braze

Punchh

Job description

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About us:
Puttshack is an upscale, tech-infused mini golf experience that appeals to
everyone. More than just indoor mini golf, Puttshack leans on its
ground-breaking technology to elevate the game, while also serving world-class
food and full bar in a cool environment. The Puttshack experience is really all
about having fun – and doing something fun – together.

Our
Vision - To be the
universal answer to the question ‘Where should we get together’

Our
Mission - To
create lasting memories for people of all generations through a shared,
world-class entertainment experience

Our
Values:

Bring your
‘A’ game - We strive for excellence in everything we do

Lead the
Way - Our associates (staff) embrace and are inspired by change

Own the
Fun - We revel in our guests’ enjoyment

Care
Deeply - We take great care of our guests, our associates and the communities
we call home

Locations: Puttshack
HQ

Working
Hours: 45 hours per week, Monday to Friday
with occasional weekend work

Pay
Range: DOE (basic) + discretionary
bonus

Reports
to: Marketing & Sales
Director

Role
Overview

We are
seeking an experienced, commercially driven Digital Manager to oversee the
planning, execution, and optimisation of our digital strategy. This pivotal
role is responsible for using data analytics to drive digital marketing
performance, optimising our digital customer experience, as well as leading
e-commerce and conversion initiatives across our owned and paid channels.
You’ll collaborate cross-functionally to ensure that digital activities are
aligned with brand goals and commercial KPIs.

Responsibilities:

• Develop
  and implement the UK's digital marketing strategy, including paid media, website,
  social media, CRM and other digital channels
• Manage
  the Puttshack UK CRM and PS Perks loyalty programmes (including customer
  journeys, the database management, segmentation and reporting of the programmes)
• Collaborate
  with cross-functional team to ensure that broader marketing initiatives are
  integrated across all channels and that digital initiatives are integrated into
  the business
• Own
  the UK digital marketing budget (CRM, Digital Paid Media and Web), working
  closely with finance to make sure budgets are managed and tracked effectively
• Manage
  the UK Digital Agency to deliver a calendar of paid media digital campaigns
  that are optimised, on brand and deliver full funnel results
• Lead
  the development, creation and execution of the company's content marketing
  strategy, ensuring that content and presence is optimised for search engines
  and social media platforms and aligned with business objectives.
• Review
  and lead any integration of new digital systems, ensuring the UK business needs
  are met and systems fit for purpose
• Ensure
  Puttshack UK is compliant with GDPR laws at all digital touchpoints, managing
  UK Perks and PS Cloud databases to high data hygiene standards
• Drive
  the growth of PS databases, ensuring all touchpoints are continually optimised
  to help hit digital targets
• Management
  of digital coupon codes for in-venue activations
• Delivery
  of comprehensive monthly trade reporting and adhoc reports on all digital activity using
  tools such as Google Analytics, Google Tag Manager, and data dashboards;
  deliver insights and recommendations for continuous improvement
• Oversee
  the design and development of the company's digital assets, including website
  and social media channels, ensuring they are user-friendly, engaging, and
  aligned with brand guidelines.
• Stay
  up to date with digital marketing trends and technologies and recommend new
  strategies and tactics to enhance Puttshack’s digital presence.

Requirements:

• Proven
  experience in a digital management role (+5 years), preferably within the
  hospitality or entertainment industry
• Experience
  with content management and CRM systems (Wordpress, Braze and Punchh)
• Strong
  analytical skills, with the ability to analyse and interpret complex data sets
  to inform decision-making.
• Excellent
  communication skills, with the ability to articulate complex concepts and
  strategies to stakeholders at all levels of the organization.
• Deep
  understanding of digital marketing channels, technologies, and best practices,
  including SEO, SEM, email marketing, social media, mobile, and web development.
• Creative
  problem solver with the ability to think strategically and execute tactically.
• The
  Company reserves the right in its absolute discretion to add to your duties or
  amend this job description at any time.
• In
  addition to the above duties you will carry out such other duties as the
  Company reasonably directs from time to time.
• Free
  golf & 50% discount on food and drink for up to 6.
• Hybrid
  working
• Discretionary
  annual bonus
• Onboarding
  plan to set you up for success!
• Access
  to continuous development through a blended learning approach.
• The
  option to join Puttshack’s Private Medical Insurance
• Access
  to Medicash – Our health Cash back benefits platform! Includes, Dental Cover,
  gym discount, specialist health consultations, health screening, virtual GP,
  Employee assistance program, medicash discount perks and much more!
• Private
  Medical insurance
• Enhanced
  maternity & Paternity
• Refer
  a friend – Up to £500 referral fee* (T&Cs apply)
• Generous
  expense policy* (T&Cs apply)
• Enrolment
  to our communication community – PuttApp
• Wagestream
  membership - access 50% of your wages as you work, building pots and financial
  support.

If your skills, experience and core values align with this opportunity & ours, we encourage you to apply and become a part of our team, where your skills and passion can make a real impact.