Digital Journey & Content Executive

CVS Group UK; Lancashire; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Health cash plan

6 weeks leave a year

Buy/Sell holiday scheme

Flexible benefits

Discounted gym membership

Childcare vouchers

Job summary

CVS Veterinary Group is seeking a permanent Digital Content Manager to lead the delivery, optimisation and governance of our digital estate. You will manage website content across multiple sites, implement enhancements and ensure a consistent, accessible user experience.

Working with cross-functional teams, you will analyse performance using analytics tools, run content audits, and support national marketing campaigns.

Qualifications

• Experience managing and optimising website content using CMS platforms such as WordPress, AEM or Yext.
• Strong knowledge of HTML and Adobe Creative Suite, including Photoshop.
• Understanding of web publishing, SEO, metadata, accessibility and content governance best practices.
• Experience using analytics tools (e.g. Adobe Analytics, Contentsquare, Google Analytics) to assess performance and optimise user journeys.
• Ability to use data and insights to improve content effectiveness, usability, engagement and conversion.
• Strong proofreading, editing and content quality assurance skills.

Responsibilities

• Manage, author and maintain content across multiple websites using CMS platforms.
• Support website development, enhancement and digital transformation projects, ensuring accuracy and consistency.
• Implement website structural updates, navigation improvements and interlinking across domains.
• Conduct content audits and quality assurance activities, including content validation, accessibility reviews and link checking.
• Ensure website content aligns with brand guidelines, user experience principles, accessibility requirements and business objectives.
• Collaborate with digital, marketing, technical and operational teams to gather requirements, implement website enhancements and support project delivery.
• Support testing, validation and launch activities associated with website updates and digital projects.
• Support the wider digital marketing team to implement content improvement initiatives and nationwide marketing campaigns across website platforms.
• Work closely with stakeholders and content owners to maintain accurate, up-to-date website information.
• Manage BAU website change requests from internal stakeholders, prioritising workloads and delivering updates within agreed SLAs and project timelines.
• Use Adobe Analytics and Contentsquare insights to monitor website performance, analyse user behaviour, identify content improvement opportunities and support data-driven decision making.

Skills

CMS platforms

WordPress

AEM

Yext

HTML

Adobe Creative Suite

Photoshop

SEO

Accessibility

Google Analytics

Contentsquare

Adobe Analytics

Content governance

Data-driven decisions

QA testing

Tools

WordPress

AEM

Yext

Job description

At CVS Veterinary Group, our purpose is to provide the best possible care to animals. Our vision is to be the veterinary company people most want to work for.

We are an international integrated veterinary services provider which delivers to clients through four business areas; our veterinary practices, diagnostic laboratories and e-commerce division. Our success is derived from the passion our people have for animals and for making pets a priority, it's what is at the heart of our work, every day.

Summary Of Role

We have an exciting permanent position available with responsibility for supporting the delivery, optimisation and ongoing development of the CVS Group's digital estate. Working within a cross-functional digital environment, the role is responsible for managing website content, implementing site enhancements, supporting content governance and ensuring a consistent, accessible, high-quality user experience.

Key Responsibilities

• Manage, author and maintain content across multiple websites using CMS platforms.
• Support website development, enhancement and digital transformation projects, ensuring accuracy and consistency.
• Implement website structural updates, navigation improvements and interlinking across domains.
• Conduct content audits and quality assurance activities, including content validation, accessibility reviews and link checking.
• Ensure website content aligns with brand guidelines, user experience principles, accessibility requirements and business objectives.
• Collaborate with digital, marketing, technical and operational teams to gather requirements, implement website enhancements and support project delivery.
• Support testing, validation and launch activities associated with website updates and digital projects.
• Support the wider digital marketing team to implement content improvement initiatives and nationwide marketing campaigns across website platforms.
• Work closely with stakeholders and content owners to maintain accurate, up-to-date website information.
• Manage BAU website change requests from internal stakeholders, prioritising workloads and delivering updates within agreed SLAs and project timelines.
• Use Adobe Analytics and Contentsquare insights to monitor website performance, analyse user behaviour, identify content improvement opportunities and support data-driven decision making.

Key Skills Required

• Understanding of how websites attract, engage and retain customers through effective user journeys and content.
• Experience managing and optimising website content using CMS platforms such as WordPress, AEM or Yext.
• Working knowledge of HTML and Adobe Creative Suite, including Photoshop.
• Understanding of web publishing, SEO, metadata, accessibility and content governance best practices.
• Experience using analytics tools (e.g. Adobe Analytics, Contentsquare, Google Analytics) to assess performance and optimise user journeys.
• Ability to use data and insights to improve content effectiveness, usability, engagement and conversion.
• Strong proofreading, editing and content quality assurance skills.
• Excellent attention to detail, ensuring content is accurate and quality-checked before publication.
• Experience conducting content audits, validation checks and website QA reviews.
• Ability to manage multiple priorities independently in a fast-paced environment.
• Collaborative team player with experience supporting website enhancements, migrations and digital transformation initiatives.

We Offer a Range Of Company Benefits Including

• 6 weeks leave a year (5 weeks annual leave + Bank Holidays or equivalent time off)
• Buy/Sell holiday scheme
• Health cash plan – money saved on everyday health treatments
• A range of flexible benefits to suit your needs, including discounted gym membership, childcare vouchers and much more!

CVS is committed to being a fully inclusive place to work where all our colleagues are encouraged and supported to be themselves, where difference is celebrated and where everyone feels able to deliver their best. We are also determined to build a workforce that is more representative of our diverse communities and the people we provide our services to.