Digital Experience & Content Lead

CVS Group UK; Lancashire; On-site; GBP 35,000 - 48,000; Full time

Benefits offered by this job

Health cash plan

6 weeks leave a year

Buy/Sell holiday scheme

Flexible benefits

Discounted gym membership

Childcare vouchers

Job summary

CVS Veterinary Group is seeking a permanent Digital Content Manager to lead the delivery, optimisation and governance of our digital estate. You will manage website content across multiple sites, implement enhancements and ensure a consistent, accessible user experience.

Working with cross-functional teams, you will analyse performance using analytics tools, run content audits, and support national marketing campaigns.

Qualifications

• Experience managing and optimising website content using CMS platforms such as WordPress, AEM or Yext.
• Strong knowledge of HTML and Adobe Creative Suite, including Photoshop.
• Understanding of web publishing, SEO, metadata, accessibility and content governance best practices.
• Experience using analytics tools (e.g. Adobe Analytics, Contentsquare, Google Analytics) to assess performance and optimise user journeys.
• Ability to use data and insights to improve content effectiveness, usability, engagement and conversion.
• Strong proofreading, editing and content quality assurance skills.

Responsibilities

• Manage, author and maintain content across multiple websites using CMS platforms.
• Support website development, enhancement and digital transformation projects, ensuring accuracy and consistency.
• Implement website structural updates, navigation improvements and interlinking across domains.
• Conduct content audits and quality assurance activities, including content validation, accessibility reviews and link checking.
• Ensure website content aligns with brand guidelines, user experience principles, accessibility requirements and business objectives.
• Collaborate with digital, marketing, technical and operational teams to gather requirements, implement website enhancements and support project delivery.
• Support testing, validation and launch activities associated with website updates and digital projects.
• Support the wider digital marketing team to implement content improvement initiatives and nationwide marketing campaigns across website platforms.
• Work closely with stakeholders and content owners to maintain accurate, up-to-date website information.
• Manage BAU website change requests from internal stakeholders, prioritising workloads and delivering updates within agreed SLAs and project timelines.
• Use Adobe Analytics and Contentsquare insights to monitor website performance, analyse user behaviour, identify content improvement opportunities and support data-driven decision making.

Skills

CMS platforms

WordPress

AEM

Yext

HTML

Adobe Creative Suite

Photoshop

SEO

Accessibility

Google Analytics

Contentsquare

Adobe Analytics

Content governance

Data-driven decisions

QA testing

Tools

WordPress

AEM

Yext

Job description

CVS Veterinary Group is seeking a permanent Digital Content Manager to lead the delivery, optimisation and governance of our digital estate. You will manage website content across multiple sites, implement enhancements and ensure a consistent, accessible user experience.

Working with cross-functional teams, you will analyse performance using analytics tools, run content audits, and support national marketing campaigns.